The Digital Heritage Centre (DHC) at the Institute of Asia and Pacific Studies (IAPS), located within the University of Nottingham Ningbo China, is a pioneering initiative dedicated to the preservation and celebration of cultural heritage in the digital era.

With a strategic focus spanning from 2024 to 2026, the Centre emphasises global outreach, academic excellence, the protection of tangible and intangible cultural heritage through digital interventions, the promotion of traditional art forms through new media, and strengthening industry collaborations.

By leveraging advanced digital technologies in cultural heritage preservation, the DHC seeks to cultivate international partnerships, bolster academic research, and globally promote the appreciation of diverse cultural expressions. Utilising innovative digital tools—from virtual walkthroughs and 360-degree videos to augmented and virtual reality (AR/VR) and 3D mapping—the Centre makes cultural heritage more accessible and engaging for a worldwide audience.

At its core, the Centre seeks to serve as a vibrant hub for interdisciplinary research, creative digital projects, and international cultural exchanges. Through strategic partnerships with global cultural heritage platforms, academic institutions, and industry leaders, the DHC works to expand its influence and contribute to the preservation of both tangible and intangible cultural heritage. By encouraging the exploration of digital heritage issues, supporting creative pursuits, and facilitating dialogues across cultures, the Digital Heritage Centre endeavors to ensure that traditional art forms and cultural narratives are appreciated and sustained for future generations.