University of Nottingham Ningbo China
School of
International Communications
  • Intranet

Prof. Eugene Ch’ng

Professor of Cultural Computing , School of International Communications
Director, NVIDIA Joint-Lab on Mixed Reality, NVIDIA Technology Centre

 Eugene Ch'ng

Personal details


Trent Building 211   

University of Nottingham Ningbo China

199 Taikang East Road

Ningbo 315100

Academic Blog:



Internal and External Roles

Director, NVIDIA Joint-Lab on Mixed Reality, NVIDIA Technology Centre

Director of Research, Faculty of Humanities and Social Sciences

Co-Editor-in-Chief, Presence: Teleoperators & Virtual Environments

PC Member, Digital Heritage International Congress & Expo / IEEE VSMM Conference series



PhD (Best PhD Award), Electronics Electrical and Computer Engineering, School of Engineering, University of Birmingham, UK

Master of Science, Faculty of Information Technology, Multimedia University, Malaysia 

BA (Hons) 1st Class Honours, 3D Design, De Montfort University, Leicester, UK 

Diploma in Interior Architecture (Best Student Award 96-97), Equator Academy of Art, Malaysia



Professor Eugene Ch’ng is founder and director of the NVIDIA Joint-Lab on Mixed Reality, NVIDIA Technology Centre, based at the University of Nottingham’s China campus. He graduated with a best PhD award from the Electronics, Electrical and Computer Engineering Department at the University of Birmingham in 2007. He has served at the IBM Visual and Spatial Technology Centre and the Digital Humanities Hub as director of innovation at the University of Birmingham. Prof. Ch’ng has been invited twice to the Royal Society, presenting research at the Summer Science Exhibition, and was organiser and speaker at the Royal Society Theo Murphy Scientific meeting in 2017. He has also exhibited at two British Science Festivals, at the Orkney International Science Festival, and for Darwin’s Bicentenary Exhibition. He has been featured in numerous international media such as National Geographic Television and Channel Four’s Time Team Special. Prof. Ch’ng is co-editor-in-chief for MIT Press’ Presence: Teleoperators & Virtual Environments, and has served in conference technical and scientific programme committees such as VSMM, DigitalHeritage, and DS-RT for years. He is PI and Co-I on numerous grants related to cultural heritage supported by The Leverhulme Trust, the ERC, AHRC, Zhejiang Science and Technology, and the recently awarded Silk Road heritage database crowdsourcing project. As one of the global consultant for the V&A’s ReACH programme (Reproduction of Art & Cultural), he participated in the review and redraft of Henry Cole’s 1867 Charter and the technical policy. Prof. Ch’ng was awarded the Ningbo Municipal Individual 3315 Talent award in 2015.

Teaching and learning

Teaching (Topical) 

  • Virtual Reality, Augmented Reality, Mixed Reality
  • Social Media Analytics
  • Digital Culture and Heritage

Teaching (Past)

  • Computer Fundamentals
  • Human Computer Interaction
  • Web Programming and Scripting
  • C++ Programming


Research Interests

Prof. Ch’ng is a computer scientist and artist by training. His current research is in the development and application of cutting-edge Mixed Reality technology, investigating individual user and crowd behaviour at the interface between humans and machines (Virtual Reality, Augmented Reality, Artificial Intelligence), which includes social media analytics. The foundation from which he conducts investigation within his research is data. He develops and applies data-mining, computational modelling and machine learning approaches on a wide range of datasets. His interdisciplinary work explores Mixed Reality technology in digital heritage and culture, exploring and understanding how social and individual interaction occurs around cultural objects and within heritage environments. His present research interest is in China’s cultural heritage contents, and how lost and existing national treasures can be digitally conserved, reconstructed, analysed, interpreted and accessed using digital technologies. In his digital heritage works for museums, he applies VR and AR technologies in creating engaging experience for museum visitors. Prof. Ch’ng has three on-going research grants (AHRC-NBSTB, IAPS, ZJSTD) investigating China’s digital cultural heritage, and two large grants (ERC, AHRC) which have global impacts on cultural heritage internationally.

Read Prof Ch’ng’s Academic Blog at:


Recent Grant Awards

300,000 RMB + 400,000RMB (Full PhD Scholarship) 2018 to 2021

  • Principal Investigator – IAMET Belt & Road Grant “Cultural Heritage and Cross-Border Digital Communication in the Terrestrial and Maritime Silk Road: Facilitating the Construction of a Cloud-Based Heritage Open VR Social Database”, Ningbo Science and Technology Bureau.

425,000 RMB 2017 to 2018

  • Principal Investigator – “Digital Technology Enhanced Cultural and Heritage in the Development of the Knowledge Economy ” AHRC Centre for Digital Copyright and IP Research in China, Ningbo Science and Technology Bureau.

150,000 RMB Dec 2016 to Dec. 2018

  • Principle Investigator – 基于博物馆馆藏的中国文化教育虚拟现实系统开发的关键技术研发及实践, “R & D and Practice of Key Technologies in Virtual Reality System Development of Chinese Culture and Education-Based Museum Collections” Zhejiang Science and Technology Development – Commonwealth. The first grant collaborating with Ningbo Museum.

€2,500,000  Oct. 2016 to Oct. 2021

  • Co-I (Local PI) – ERC Advanced Grant: “Lost Frontiers” Europe’s Lost Frontiers: exploring climate change, settlement and colonisation of the submerged landscapes of the North Sea basin using ancient DNA, seismic mapping and complex systems modelling (lead).

£305,000 Oct. 2016 to Oct. 2017

  • Co-I (Local PI) – AHRC “Curious Travellers” crowdsourcing in mitigation of large-scale heritage damage. A big data-driven project for mobile- crowdsourcing and Web-crawling of cultural heritage image bases.



Selected publications listed below, more at []

  1. Ch’ng E., Li M., Chen Z., Lang J., See S. (forthcoming) Multimodal Approaches in Analysing and Interpreting Big Social Media Data, In K.P. Seng et al. (eds) Multimodal Analytics for Next-Generation Big Data Technologies and Applications, Springer.
  2. Ch’ng E. (forthcoming) Crowdsourcing for 3D Cultural Heritage for George Town UNESCO World Heritage Site, International Conference on Managing Urban Cultural Heritage, 10th year Celebration of the UNESCO WHS. 1-4 Oct. 2018, George Town, Penang, Malaysia.
  3. Cai S., Ch’ng E. and Li Y. (2018) A Comparison of the Capacities of Different Media in Coordinating Memory in the Experience of Cultural Heritage, Digital Heritage 2018
  4. Li Y., Ch’ng E., S. Cai and See S. (2018) Multiuser Interaction Around Cultural Heritage Objects Using Hybrid VR and AR, Digital Heritage 2018
  5. Ch’ng E, Cai Y and Thwaites H (2018) Guest Editors’ Introduction, Special Issue on VR for Culture and Heritage, PRESENCE: Teleoperators & Virtual Environments 26(3) MIT Press
  6. Ch’ng, E, Harrison D., Moore S. (2018) Shift-Life Interactive Art: Mixed-Reality Artificial Ecosystem Simulation, Special Issue on Arts, Aesthetics, and Performance in VR and Telepresence, PRESENCE: Teleoperators & Virtual Environments 26(2), MIT Press
  7. Sun H.L., Ch’ng E. and See S. (2018) Influential Spreaders in the Political Twitter Sphere of the 2013 Malaysian General Election, Industrial Management & Data Systems
  8. Li M., Ch’ng E., Chong AYL, See S. (2018) Multi-Class Twitter Sentiment Classification with Emojis, Industrial Management & Data Systems
  9. Sun H.L., Ch’ng E., Yong X., Garibaldi J.M., See S., Chen D.B. (2018) A fast community detection method in bipartite networks by distance dynamics, Physica A: Statistical Mechanics and its Applications 496, p108-120.
  10. S. Woolley, E. Gehlken, E. Ch’ng and T. Collins (2018) Virtual archaeology: how we achieved the first long-distance reconstruction of a cultural artefact, The Conversation, UK, 28 Feb 2018 
  11. Ch’ng E., Harrison D., Moore S. (2018) Shift-Life Interactive Art: Mixed-Reality Artificial Ecosystem Simulation, Presence: Teleoperators & Virtual Environments 26(2), MIT Press.
  12. Leow F.T., Ch’ng E., Zhang T., Cai S. and See S. (2017) “In-The-Wild” Observation and Evaluation of a Chinese Heritage VR Environment with the HTC VIVE, International Conference on Virtual Systems and Multimedia 2017, 31 Oct – 2 Nov 2017, Dublin, Ireland.
  13. Woolley SI, Ch’ng E, Hernandez-Munoz L, Gehlken E, Collins T, Nash D, Lewis A and Hanes L (2017) A Collaborative Artefact Reconstruction Environment, British Computer Society HCI, 3-6 July 2017, Sunderland UK
  14. Ch’ng, E. (2015) Crowd Behaviour Mining with Virtual Environments, Presence: Teleoperators and Virtual Environments 24(4). Invited article.
  15. Ch’ng E. (2015). Guest editor's introduction, Special Issue on Virtual Heritage: Cultural Agents, Environments and Objects. Presence: Teleoperators and Virtual Environments, 24(3).
  16. Lewis A., Woolley S.I., Ch’ng E., Gehlken, R.E. (2015) Methods of Cuneiform Tablet Reconstruction in Virtual and Real World Environments, J. Archaeological Science 53
  17. Ch’ng E., Gaffney, V.L. and Hakvoort, G. (2014) Stigmergy in Comparative Settlement Choice and Palaeoenvironment Simulation, Complexity 21(3), p.59-73.
  18. Ch’ng E., Woolley S.I., Munoz L.H., Lewis A., Gehlken E. and Collins T. (2014) The Development of a Collaborative Virtual Environment for 3D Reconstruction of Cuneiform Tablets, 20th International Conference on Virtual Systems and Multimedia, VSMM 2014, Hong Kong, 9-12 December 2014.
  19. Ch’ng, E., Gaffney, V.L. and Chapman, H. (2013) Visual Heritage in the Digital Age, Springer Cultural Computing Series.
  20. Ch’ng, E., Gaffney, V.L. and Chapman, H. (2014), From Product to Process: New Directions in Digital Heritage, in Stephen Wu and Herminia Ding (eds.), Digital Heritage and Culture: Strategic and Implementation, World Scientific.
  21. Hakvoort, G., Ch'ng E. and Beale, R. (2012) The Museum Environment: A Complex Community of Objects, People and Devices, International Journal of Cultural Heritage in the Digital Era, EuroMED Suppl. 1(1), 119-124.
  22. Ch’ng E., Chapman H., Gaffney C., Gaffney V., Murgatroyd P. and Neubauer W. (2011) From Sites to Landscapes: How Computing Technology Is Shaping Archaeological Practice. IEEE Computer, Special Issue on Computational Archaeology 44(7).
  23. Ch’ng E. (2009) Experiential Archaeology: Is Virtual Time Travel Possible? Journal of Cultural Heritage, vol. 20, pp. 458-470, 2009.