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Shiying Zheng

Description
Shiying Zheng Research Title Platform ecosystem, complementor, entry mode, platform-based markets Research Areas PhD Strategy Publication Zheng, S., Pu, X
Url
/en/business/programmes/phd-programme/phd-student-profile/shiying-zheng.aspx

科研

Description
创业学、市场营销与管理系统系的科研 我系综合多种学科创新型、实用型的研究，将最前沿的商业理论应用在创业学、市场营销、管理系统和旅游管理的教学中。作为一个将优质教育引进到中国的英国大学，我们的研究将给那些想进入中国和其他重要地区市场的企业提供了一个绝好的机会。此外，我系教员还积极在各种国际权威学术期刊上发表论文或参加各种国际会议。同时许多教员还是其专业领域里的顶尖学术杂志的编辑、副编辑、编委会委员或评论员，这些专业领域包括创业学、市场营销、信息系统和运营管理等方面。 研究课题 创业学 新产品市场营销 创业领导学
Url
/cn/business/academic-departments/entrepreneurship-marketing-and-management-systems/research.aspx

IP Commercialisation

Description
IP commercialisation is "the process of introducing a new product, process or service resulting from academic research to market". UNNC is
Url
/en/research-and-knowledge-exchange/ip-commercialisation/home.aspx

Research

Description
Research at Entrepreneurship, Marketing and Management Systems At the Entrepreneurship, Marketing and Management Systems department, we carry out multi-disciplinary, innovative
Url
/en/business/academic-departments/entrepreneurship-marketing-and-management-systems/research.aspx

Digital Economy Students

Description
Name PhD project title 2012 cohort Chao Zhang (Graduated) An Investigation into Image and Video Foreground Segmentation and Change Detection Felix
Url
/en/graduateschool/idic/study/digital-technologies/digital-economy-students.aspx

Research Activities

Description
The Awarding Ceremony for Ningbo Research Base on Dual Circulation and Economic Development (hereinafter referred to as “ the Research Base ” ) was
Url
/en/business/research/research-base/base-on-dual-circulation-and-economic-development/research-activities.aspx

AHRC Project 3

Description
Project 3: Convergence or differentiation in IP protection strategies and business models? New models for digital film distribution in China PI
Url
/en/research-centres/ahrc/funded-projects/ahrc-projects/ahrc-project-3.aspx

Shan Lin

Description
Lin Shan : UNNC broadens student's horizons and supports her to stand out in the global arena Lin Shan, a 2014 graduate
Url
/en/science-engineering/study-with-us/student-story/shan-lin.aspx

Project 3

Description
Project 3: Convergence or differentiation in IP protection strategies and business models? New models for digital film distribution in China PI
Url
/en/humanities-and-social-sciences/schools-and-department/international-communications/research/ahrc-past-funded-projects/project-3.aspx

Strategic Information Management and Electronic Commerce

Description
"Data visualisation: making smart business decision." Representative Faculty Professor Patrick Y.K. Chau PhD, University of WesternOntario, Canada/MBA, University o
Url
/en/business/executive-education/our-expertise/strategic-information-management-and-electronic-commerce.aspx
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