Research

At the Entrepreneurship, Marketing and Management Systems department, we carry out multi-disciplinary, innovative and practical research that extends the frontiers of business knowledge in the areas of entrepreneurship, marketing, management systems and tourism management.  As a British-style university operating in China, our research are able to provide a gateway to China and other key regional markets. Members in our department actively contribute to reputable international academic journals and conferences. They also serve as editors, associate editors, editorial board members and reviewers in some of the most prestigious entrepreneurship, marketing, information systems, and operations management journals.                                                                   

Research Themes