创业学、市场营销与管理系统系的科研
我系综合多种学科创新型、实用型的研究，将最前沿的商业理论应用在创业学、市场营销、管理系统和旅游管理的教学中。作为一个将优质教育引进到中国的英国大学，我们的研究将给那些想进入中国和其他重要地区市场的企业提供了一个绝好的机会。此外，我系教员还积极在各种国际权威学术期刊上发表论文或参加各种国际会议。同时许多教员还是其专业领域里的顶尖学术杂志的编辑、副编辑、编委会委员或评论员，这些专业领域包括创业学、市场营销、信息系统和运营管理等方面。
研究课题
- 新产品市场营销
- 创业领导学
- 创业毅力
- 创业认知和作用
- 创业学习、教育和知识转化
- 创业竞争
- 中小企业策略和管理
- 赞助效力
- 埋伏式营销
- 品牌联想研究
- 消费者行为
- 广告和营销传媒
- 企业间价格谈判
- 消费者对企业社会行为的反应
- 电子商务/移动商务模式
- 社交媒体及其对商业的影响
- 信息系统的应用
- 可持续供应链和逆向物流
- 供应链的复杂性和适应性
- 技术方法/平台的演变
- 机器学习应用
本系老师的部分著作
- Balaji, M., Jha, S., Sengupta, A. and Krishnan, B. (2018). Are cynical customers satisfied differently? Role of negative inferred motive and customer participation in service recovery. Journal of Business Research, 86, pp.109-118.
- Chen, J., Heng, C., Tan, B. and Lin, Z. (2018). The distinct signaling effects of R&D subsidy and non-R&D subsidy on IPO performance of IT entrepreneurial firms in China. Research Policy, 47(1), pp.108-120.
- Shou, Y., Che, W., Dai, J. and Jia, F. (2018). Inter-organizational fit and environmental innovation in supply chains. International Journal of Operations & Production Management, 38(8), pp.1683-1704.
- Luo, J., Dey, B., Yalkin, C., Sivarajah, U., Punjaisri, K., Huang, Y. and Yen, D. (2018). Millennial Chinese consumers' perceived destination brand value. Journal of Business Research.
- Gunessee, S., Subramanian, N. and Ning, K. (2018). Natural disasters, PC supply chain and corporate performance. International Journal of Operations & Production Management, 38(9), pp.1796-1814.
- Choi, B., Wu, Y., Yu, J. and Land, L. (2018). Love at First Sight: The Interplay Between Privacy Dispositions and Privacy Calculus in Online Social Connectivity Management. Journal of the Association for Information Systems, 19(3), pp.124-151.
- Kato, M., and Zhou, H. (2018). Numerical labor flexibility and innovation outcomes of start-up firms: A panel data analysis. Technovation, 69, 15-27. doi: 10.1016/j.technovation.2017.10.002
- Kadambala, D., Subramanian, N., Tiwari, M., Abdulrahman, M. and Liu, C. (2017). Closed loop supply chain networks: Designs for energy and time value efficiency. International Journal of Production Economics, 183, pp.382-393.
- Lu, Y., Chau, M., and Chau, P. (2017). Are Sponsored Links Effective? Investigating the Impact of Trust in Search Engine Advertising. ACM Transactions On Management Information Systems, 7(4), 1-33. doi: 10.1145/3023365
- Irawan, C., Salhi, S., Luis, M., and Azizi, N. (2017). The continuous single source location problem with capacity and zone-dependent fixed cost: Models and solution approaches. European Journal Of Operational Research, 263(1), 94-107. doi: 10.1016/j.ejor.2017.04.004
- Chan, T., Cheung, C. and Lee, Z. (2017). The state of online impulse-buying research: A literature analysis. Information & Management, 54(2), pp.204-217.
- Huang, J., Henfridsson, O., Liu, M. and Newell, S. (2017). Growing on Steroids: Rapidly Scaling the User Base of Digital Ventures Through Digital Innovation. MIS Quarterly, 41(1), pp.301-314.
- Moosmayer, D., Chen, Y. and Davis, S. (2017). Deeds Not Words: A Cosmopolitan Perspective on the Influences of Corporate Sustainability and NGO Engagement on the Adoption of Sustainable Products in China. Journal of Business Ethics.
- Zhang, C., Phang, C., Wu, Q., and Luo, X. (2017). Nonlinear Effects of Social Connections and Interactions on Individual Goal Attainment and Spending: Evidences from Online Gaming Markets. Journal Of Marketing, 81(6), 132-155. doi: 10.1509/jm.16.0038
- Luo, X., Gu, B., Zhang, J., and Phang, C. (2017). Expert Blogs and Consumer Perceptions of Competing Brands. MIS Quarterly, 41(2), 371-395. doi: 10.25300/misq/2017/41.2.03
- Han, W., McCabe, S., Wang, Y., and Chong, A. (2017). Evaluating user-generated content in social media: an effective approach to encourage greater pro-environmental behavior in tourism?. Journal Of Sustainable Tourism, 26(4), 600-614. doi: 10.1080/09669582.2017.1372442
- Yu, X., Dosi, G., Grazzi, M., and Lei, J. (2017). Inside the virtuous circle between productivity, profitability, investment and corporate growth: An anatomy of Chinese industrialization. Research Policy, 46(5), 1020-1038. doi: 10.1016/j.respol.2017.03.006
- Zhou, Y., Kankanhalli, A., Yang, Z., and Lei, J. (2017). Expectations of patient-centred care: Investigating IS-related and other antecedents. Information & Management, 54(5), 583-598. doi: 10.1016/j.im.2016.11.009
- Zhu, F., Hsu, D., Burmeister-Lamp, K. and Fan, S. (2017). An Investigation of Entrepreneurs' Venture Persistence Decision: The Contingency Effect of Psychological Ownership and Adversity. Applied Psychology, 67(1), pp.136-170.
- Cai, Z., Huang, Q., Liu, H., and Liang, L. (2016). The moderating role of information technology capability in the relationship between supply chain collaboration and organizational responsiveness. International Journal Of Operations & Production Management, 36(10), 1247-1271. doi: 10.1108/ijopm-08-2014-0406
- Chung, S., Ma, H. and Chan, H. (2016). Cascading Delay Risk of Airline Workforce Deployments with Crew Pairing and Schedule Optimization. Risk Analysis, 37(8), pp.1443-1458.
- Chong, A., Li, B., Ngai, E., Ch'ng, E. and Lee, F. (2016). Predicting online product sales via online reviews, sentiments, and promotion strategies. International Journal of Operations & Production Management, 36(4), pp.358-383.
- Chong, A., Li, B., Ngai, E., Ch'ng, E. and Lee, F. (2016). Predicting online product sales via online reviews, sentiments, and promotion strategies. International Journal of Operations & Production Management, 36(4), pp.358-383.
- Wilhelm, M., Blome, C., Bhakoo, V., and Paulraj, A. (2016). Sustainability in multi-tier supply chains: Understanding the double agency role of the first-tier supplier. Journal Of Operations Management, 41, 42-60. doi: 10.1016/j.jom.2015.11.001
项目基金
- National Natural Science Foundation -Young Scientist Scheme, “Exploring green supply chain management: strategy-structure-capability-performance perspective”, 2017-2019, Dai J., collaborated with Chan, H. K.
- Zhejiang Natural Science Foundation, “The Growth of Digital Venture: A Study on the Effect of Scaling-up Mechanisms and Digital Innovation”, 2017-2019, Luo J., collaborated with Martin J. Liu, Chong, A. Y.-L., Yu S.
- Ningbo Soft Science Programme, “Intelligent Port Logistics Capability: Port Data Management Systems”, 2016, Chan, H. K. collaborated with Dai J., Muhammad D Abdulrahman, Nachiappan Subramanian, Pawar, K.
- Ningbo Soft Science Programme, “Entrepreneurial and Innovation Ecosystem in Ningbo: Institutional Environment and Financial Infrastructure”, 2016, Zhu, F. collaborated with Batjargal, B.
- National Natural Science Foundation -RS Joint research scheme, “Unified Open E-Logistics Standards Diffusion Model for Supply Chain Integrations”, 2016-2018, Chong, A. Y.-L. collaborated with Martin J. Liu, Yu J.
- National Natural Science Foundation, “Development of a Unified Open E-Logistics Standards Diffusion Mechanism via Neural Network Technique”. 2015-2017, Chong, A. Y.-L. collaborated with Martin J. Liu, Yu J., Luo J.
- Ningbo Soft Science Programme, “Impacts of sustainable tourism development in economic transformation and ecological construction”, 2014-2015, Wang, Y. collaborated with Liu, C., Song, H.M., Chong, A.C.H., Schwarz, G.
- Ningbo Soft Science Programme, “Learning from NGO Campaigns for sustainability in the Ningbo Textitle and apparel industry”, 2012-2013, Moosmayer, D.C.
获奖情况和成就
- Lars Bergkvist, Winner of IJA 2009 Best Paper Award for paper titled "The Predictive Validity of Tailor-Made Single-Item Measures of Doubly Concrete Constructs"
- Lars Bergkvist, Annual William F. O'Dell Award, Finalist for paper titled “The Predictive Validity of Multiple-Item Versus Single-Item Measures of the Same Constructs”
- Fei Zhu, Best Paper Proceedings, Academy of Management Meeting, for paper titled "Analogical thinking and new opportunities: Factors underlying managers’ use of structural similarity".