The Awarding Ceremony for Ningbo Research Base on Dual Circulation and Economic Development (hereinafter referred to as “the Research Base”) was held on 11th June 2021. The Ceremony invited Ying Xiong, Party Secretary of UNNC; Xu Fang, former President and Party Secretary of Ningbo Social Science Academy (Federation of Societies and Social Science); and Michele Geraci, the former Deputy Minister of Economic Development of Italy, to give speeches.
Ningbo research base on dual circulation and economic development held a workshop on Dual Circulation and New Economic Development on 11th June 2021. Zhang Zhanbin, member of the National Committee of CPPCC and Dean of the School of Marxism in the Party School of the Central Committee of C.P.C (National Academy of Governance), gave a keynote speech. He highly praised the significance of the research base. He regarded the base as the potential role model among Zhejiang and even the whole China, taking advantages of the unique resources of UNNC. The great success of the workshop was published and recorded by major media include Modern Gold Express (现代金报), TheHour (钱江晚报小时新闻) and Yongpai APP (甬派). The hits of the reports on Yongpai APP were over 200,000.
Ningbo research base on dual circulation and economic development held a small workshop on 16th July 2021. Jin Yanghua, former Vice President of Zhejiang Gongshang University and Party secretary of Zhejiang Finance Vocational and Technical College, was invited to give a keynote speech and jointly discuss the topics related to the construction of the base and the construction of the dual cycle development.
On 17 May 2023, the "Cross border trade in the digital era" peers advisory group jointly organised by Nottingham University Business School China (NUBS China) and Amazon Global Selling was successfully held at the Library, the University Nottingham Ningbo China (UNNC). Professor Martin Liu, Chief expert of the research base and Professor Hingkai Chan, Key expertise, were invited as special guests. Industry representatives from 30 cross-border e-commerce companies in Ningbo gathered on campus to discuss supply chain and branding development trends, explore digital business opportunities, help strategic layout, and lead innovative development.
Professor Martin Liu, Chief expert of research base, delivered a keynote speech titled "Customer value created by international brand strategy". He mentioned the importance of branding in cross-border e-commerce and Chinese brands going overseas. He also provided suggestions for optimising enterprises in terms of mindset, products and sales channels.
On 20 May 2023, Martin Liu, chief expert of the research base, gave a public lecture at the Ningbo Library to explain in detail the yesterday, today and tomorrow of marketing. The advantages and disadvantages of digital empowerment will open a new chapter of marketing in the digital era. Professor Liu especially stressed that in the era of digital marketing, we need to pay attention to the legitimacy, fairness and integrity of marketing behavior, and avoid unethical behavior by enterprises in order to make money.
Sponsored by the Ningbo Doctoral Fellowship Association, directed by the Ningbo Science and Technology Association, and co-hosted by the Ningbo Research Base on Dual Circulation and Economic Development, Ningbo Women's Science and Technology Workers Association, Photovoltaic Party Branch of Ningbo Institute of Materials Technology and Engineering of the Chinese Academy of Sciences, Postdoctoral Fellowship Association of Ningbo Institute of Materials Technology and Engineering of the Chinese Academy of Sciences, and Doctoral Fellowship Association of the University of Nottingham Ningbo China, a themed lecture was held at the University of Nottingham Ningbo on June 18, 2023. The conference invited Professor Martin Liu, the chief expert of the research base, as the keynote speaker. Based on the connotation of digital innovation theory, Martin analyzed the current marketing environment, discussed the continuously upgraded digital innovation, and conveyed the future direction of marketing development under the guidance of digital innovation.