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Strategic Marketing Management in the Global Context

Description
"Understand your customer, create better value propositions, and establish corporate reputation" Representative Faculty Professor Martin Liu PhD, University of Warwick,
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Digital Transformation Programme

Description
UNNC Digital Strategy Framework Vision and Value Proposition Vision and Overall Strategy UNNC Digital Transformation programme is to empower students and
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Our story

Description
Brand overview The University of Nottingham was founded on the vision and philanthropic spirit of Jesse Boot who, in 1928, donated the land that is now University Park. The vision of a univer
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/en/brand/our-story.aspx

Executive Education

Description
UNNC Business School (NUBS) Executive Education develops internationalised business leaders proficient in both theoretical models and practical experience. We offer customised
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/en/business-development/executive-education-and-industry-training/executive-education.aspx

Social Impact

Description
Zhejiang Provincial Branding Academy held an Open Class on “ Internationalization of Chinese and Zhejiang Brand
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/en/business/research/zhejiang-provincial-branding-academy/social-impact.aspx

UNNC 2024 Symposium

Description
UNNC 2024 Symposium Date: 13-14 June, 2024 Location: UNNC Artificial Intelligence and Advanced Technologies for Smart Sustainable Healthy Buildings and
Url
/en/science-engineering/research/sustainable-built-environment/unnc-2024-symposium.aspx

UNNC 2024 Symposium

Description
UNNC 2024 Symposium Date: 13-14 June, 2024 Location: UNNC Artificial Intelligence and Advanced Technologies for Smart Sustainable Healthy Buildings and
Url
/cn/science-engineering/research-groups/sustainable-built-environment/unnc-2024-symposium.aspx

Working Paper

Description
UNNC School of Economics Working Paper Series CeDEx China Working Paper Series: FAILURE OF UNRAVELLING THEORY? A NATUR
Url
/en/humanities-and-social-sciences/schools-and-department/economics/research/working-paper.aspx

Publications

Description
Publications - Journal Articles 2017 Li, Y., Yang, Y. M., Roberts, G. W., and Yu, H. S., (2017) "Discussion: Radial S
Url
/en/graduateschool/idic/publications.aspx

Publications

Description
We are a very active and high-throughput research centre. The research topics that we engage with are broad and
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/en/humanities-and-social-sciences/schools-and-department/international-communications/research/digital-heritage-centre/publications.aspx
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