Nottingham Global Case Centre

Nottingham Global Case Centre (NGCC) is the only official case centre within the University of Nottingham's global system spanning the UK, China, and Malaysia, it represents a significant step in leveraging the University’s deep expertise in business case development  and extending it onto a broader, globally connected platform to advance research and commercial innovation.

Vision

To become a knowledge hub that integrates local practices with global wisdom, driving the development and advancement of sustainable business education by establishing a value cycle of ‘diverse local practices – global theory – world classroom’.

Mission

1. Deepening local engagement, co-creating knowledge: Through deep collaboration with Chinese government bodies and enterprises, we transform cutting-edge business practices into universally applicable research insights to serve regional development.
2. Extracting wisdom and defining theories: From the local management scenarios under different development paths in China and around the world, develop landmark cases that combine local insights with global teaching value, and become the key knowledge carriers for reshaping the global business classroom.
3. Empowering Global Business Education and Future Leaders: By supplying exemplary case studies to world-leading platforms such as Harvard, IE Business School, and CEIBS, we provide essential learning tools for learners at various stages—undergraduates, postgraduates, MBAs, and corporate executives—systematically cultivating a new generation of business leaders capable of deeply understanding and navigating complex global environments, particularly China's business ecosystem.
4. Building bridges of dialogue: To become the premier dialogue platform and knowledge portal connecting Chinese business practices with the global management academia, education sector and business community.

Core Strategy: The Twin Helix of Knowledge and Action Innovation

We draw upon our ‘Local Co-creation Laboratory’ as the source to capture vibrant, first-hand practice; utilising our ‘Global Academic Refiner’ as the core to elevate this into intellectual assets possessing both pedagogical and theoretical value. These two elements mutually catalyse each other, forming an enhanced cycle that progresses from practice to theory and then feeds back from theory to practice. This ensures our work possesses both local relevance and global impact.

Value proposition

• For our Chinese partners: Your best practices will serve as exemplars for classroom discussions in business schools worldwide.
• For the global academic and educational communities: Your research partner and repository of contextual insights into the cutting-edge knowledge of market commercial logic under diverse developmental pathways in China and worldwide.
• For learners worldwide: As future business leaders, you will immerse yourselves in authentic decision-making scenarios that textbooks cannot provide, through our cutting-edge case studies drawn from diverse global markets. This is not merely an acquisition of knowledge, but a bespoke core training programme designed to hone your cross-cultural leadership and practical decision-making capabilities.

In this era of rapid change, innovation and persistence are our cornerstones. We believe that only by staying current and continually innovating in education can we infuse our educational efforts with a continuous stream of vitality.

NGCC is dedicated to upholding high standards of professional ethics, which we demand of ourselves and which society and our students expect from us. We strive to develop each high-quality teaching case to be not only highly forward-thinking and applicable but also capable of contributing valuable insights in practice.

News of 2025

Live Case Mastery Programme convenes for its second session at UNNC

• On 19 December 2025, the Live Case Mastery Programme (LCM), hosted by the Nottingham Global Case Centre, was held at the New International Conference Centre (NICC), University of Nottingham Ningbo China (UNNC). Building on the programme's inaugural launch, the second session brought together faculty, students, and industry guests to examine decision making under pressure through a practice-led case discussion.

Read more: https://mp.weixin.qq.com/s/-qlvC5tj4hHg1H26in0dPg

 

Nottingham Global Case Centre Launches, Forging a Leading Global Platform for Case Teaching

• From 10 to 12 December, 2025, the inaugural International Conference on Business Education Case Innovation was held in Ningbo. This high-calibre event established a premier international platform for exchange and formally announced the launch of the Nottingham Global Case Centre.
• This strategic upgrade transforms the original Nottingham Case Innovation Centre (NCIC) into the Nottingham Global Case Centre (NGCC). As the only official case centre within the University of Nottingham's global system spanning the UK, China, and Malaysia, it represents a significant step in leveraging the University’s deep expertise in business case development  and extending it onto a broader, globally connected platform to advance research and commercial innovation.

Read more: https://mp.weixin.qq.com/s/Kqi_oebGEunEN488MMbiRg?scene=1

 

On 2 December, Dr Huimin Song, Director of the NCIC, Was Appointed to the UNGC Sustainable Finance Expert Group

• At the 25th Anniversary of the United Nations Global Compact (UNGC), held on 2 December in Beijing, Dr Huimin Song, Professor of Accounting at the University of Nottingham Ningbo China (UNNC) and Director of Nottingham Case Innovation Centre (NCIC), was appointed to the UNGC’s Sustainable Finance Expert Group. This appointment highlights her widely recognised academic leadership and underscores UNNC’s active contributions to advancing global sustainability research and practice.

Read more: https://mp.weixin.qq.com/s/h5YCaHh4ftle0gLZhPNIKA?scene=1

 

The Live Case Mastery Programme Officially Launches, Spotlighting the China-Malaysia Automotive Partnership Legend

• On October 22, 2025, the Live Case Mastery Programme (LCM), organised by the Nottingham Case Innovation Centre, was ceremoniously launched at the Siyuan Auditorium, University of Nottingham Ningbo China. The inaugural session of LCM centred around the core case, “Geely of China and Proton of Malaysia: Collaborating to revive the first national car brand”, offering a deep dive into the breakthrough journey of Sino-Malaysian business cooperation. More than a hundred faculty and students, along with 13 senior executives from local Ningbo enterprises, were treated to an immersive experience of business insights.

Read more: https://mp.weixin.qq.com/s/UHoePemyxhdcz_ndellACw?scene=1

    

News of 2024

UNNC and UNGC launch landmark ESG Case Collection in Beijing

• Beijing, 29 November: The University of Nottingham Ningbo China (UNNC) and the United Nations Global Compact (UNGC) have officially launched a joint sustainability case collection in Beijing. Entitled "20 Case Examples of Private Sector's Sustainable Development in China for 20 Years", the report highlights exemplary ESG practices among corporates in China and will be disseminated globally in multiple languages through UN channels. 

Read more: https://mp.weixin.qq.com/s/VtWPRV4Aw24gm10lYyb7jA

 

 Nottingham Case Innovation Centre officially launched

• On 27 April, the NCIC Launch Ceremony was successfully held at the New International Conference Center of the University of Nottingham Ningbo China (UNNC). Mr Zhicheng She, a guest from the Ningbo Education Bureau, Mr Thomas Murphy, Chief Financial and Planning Officer of UNNC, Professor Kok Wei Khong, Dean of Nottingham University Business School China, and Dr Huimin Song, Director of NCIC , jointly unveiled the centre. This marks a new stage in the development of case teaching at UNNC. 

Read more: https://mp.weixin.qq.com/s/0UJS7OIJCznxAzRskoJjdg

    

The first live case mastery (LCM) session

• On October 22, 2025, the Live Case Mastery Programme (LCM), organised by the Nottingham Case Innovation Centre, was ceremoniously launched at the Siyuan Auditorium, University of Nottingham Ningbo China. The inaugural session of LCM centred around the core case, “Geely of China and Proton of Malaysia: Collaborating to revive the first national car brand”, offering a deep dive into the breakthrough journey of Sino-Malaysian business cooperation. More than a hundred faculty and students, along with 13 senior executives from local Ningbo enterprises, were treated to an immersive experience of business insights.
• For the first LCM session, case authors—Professor Huimin Song (Director of the Nottingham Case Innovation Centre and Professor of Practice in Accounting at the Nottingham University Business School China) and Professor Cong Cao (Professor of Innovation Studies at the Nottingham University Business School China)—were invited to attend in person. Through four themed roundtable discussions, they shared engaging anecdotes, crucial decision points, and practical strategies behind the development of the case. Using China-Malaysia Automotive Collaboration as a focal point, the professors guided participants through the pivotal moments of the partnership, unravelling the secrets behind Geely and Proton’s joint effort to rejuvenate Malaysia’s foremost national car brand.

Read more: https://mp.weixin.qq.com/s/UHoePemyxhdcz_ndellACw

The second live case mastery (LCM) session

• On 19 December 2025, the Live Case Mastery Programme (LCM), hosted by the Nottingham Global Case Centre, was held at the New International Conference Centre (NICC), University of Nottingham Ningbo China (UNNC). Building on the programme's inaugural launch, the second session brought together faculty, students, and industry guests to examine decision making under pressure through a practice-led case discussion.
• This LCM session reinforced UNNC’s commitment to connecting classroom learning with managerial reality. By engaging with a high-pressure scenario and debating real constraints, participants sharpened strategic judgement and reflected on what effective execution requires when decisions carry consequences for people and organisations. As the programme continues, LCM will further support practice-led teaching and share UNNC-developed case insights with wider academic and professional communities.

Read more: https://mp.weixin.qq.com/s/-qlvC5tj4hHg1H26in0dPg

The NCIC International Conference on Business Education Case Innovation was hosted by the NGCC (formerly known as NCIC) and organised by the University of Nottingham Ningbo China (UNNC). The conference aimed to serve as a premier international platform for educators, researchers, and industry experts from around the world to explore and advance the latest trends, innovative approaches, and best practices in case teaching, case writing methodology, and applied research.

Read more