UNNC Business School (NUBS) Executive Education develops internationalised business leaders proficient in both theoretical models and practical experience. We offer customised Executive Education courses for enterprise owners, team leaders, group managers, project directors, and all companies developing effective managers. All of our courses focus on:
- Comprehensive management skills development, prepared for the ever-changing world
- Personalised learning plans and guidance, based on individual needs and background
- Networking opportunities with other aspiring leaders, expanding networks and creating opportunities
- Adopting international business experience to local practices, supporting individuals and companies to succeed globally
Core Courses and Diverse Approaches
Business Intelligence and Financial Management
Course description:
Technology-driven intelligence transformation is reshaping the function of accountancy and reinterpreting its economic role and social value. Instead of simply reporting previous activities, accounting practitioners should proactively interpret financial and non-financial information about organisational activities. This course will explore how to improve the design and operation of accounting information systems to create real value and growth.
Main modules:
Information Technology in Accounting Industry / Internal Controls of Information Systems / Big Data and Accounting Analytics / REA Data Modelling / Power BI Data Analysis and Visualisation Practices
Target participants:
Managers and employees of finance or audit departments / Managers and data analysts of business departments / Directors and middle managers / Practitioners of accounting firms and other intermediary organisations.
Course objectives:
Upon completion of this course, participants will:
- Be familiar with the latest trends of information technology in accounting
- Understand risk prevention and control under information technology
- Enhance data-analysis thinking
- Understand how accounting information systems function
- Provide leadership with data-driven decision-making support
- Utilise big-data financial analysis methodology and practice
Marketing in the New Era
Course description:
As the business environment changes profoundly, traditional marketing theories are increasingly being challenged. Contemporary companies need to develop effective innovative marketing strategies. This course will explore global marketing strategies that are applicable to the Chinese market. Participants will learn to apply the latest market-driven theories and gain unique insights about B2B marketing.
Main modules:
Market Positioning and Value Propositions / Marketing in the New Era / Strategic Management of Mixed Marketing / Globalisation and Global Marketing Strategies / B2B Brand Strategy / Digital Marketing
Target Participants:
Marketing managers and employees / Senior directors and managers / Heads of overseas operations
Course Objectives:
Upon completion of this course, participants will:
- Analyse market positioning and value propositions
- Evaluate the process of market segmentation, targeting, and positioning strategies
- Be familiar with global marketing strategy
- Escalate company brand image
- Enhance reflective thinking
- Develop business intuition and creative thinking; able to evaluate ideas, processes, experiences, and goals
Operations and Supply Chain Management
Course Description:
In the digital age, enterprises are required to re-organise and digitise operations and supply chain management for greater efficiency. This course will introduce participants to the optimal practices and innovative concepts of operations and supply chain management; integrating them with wider business functions and company-wide strategy. Students will learn the most cutting-edge theories, methodologies, and skills to enhance a company's competitive advantage among the global market, as well as develop the mindset of innovation and digitalisation.
Main Modules:
Performance Management / Project and Process Management / Digital Supply Chain Management / Omni-Channel Operations Management / Enterprise Digital Transformation
Target Participants:
Platform-related business operation managers and employees / Enterprise IT business managers and employees / Senior directors and managers
Course Objectives:
Upon completion of this course, participants will:
- Design an operations and supply chain strategy suitable for a dynamic competitive environment
- Build competitiveness in operations and supply chains
- Analyse the nature of digital business mode
- Evaluate the effectiveness of supply chain management
- Develop customer-orientated thinking from an omni-channel perspective
- Improve a company's digital transformation and capabilities
- Integrate supply chain design with product and process development
- Increase the success rate of project management activities
Data Analysis and Decision Making
Course Description:
With the rise of artificial intelligence and digitalisation, many companies are embarking on radical transformation. This course will explore the fundamentals of statistics, providing the participants with the basic theory and main application of business data analytics, allowing middle and senior managers to activate the transformation, deployment, and the subsequent data analytics application of their company's digitalisation strategy.
Main Modules:
Fundamentals of Statistics / Basic Concepts of Data Analytics / Classification Algorithms and Applications in Business / Clustering Algorithms and Applications in Business / Correlation Analysis and Applications in Business
Target Participants:
Senior manager / Department heads / Data analytics professionals
Course Objectives:
Upon completion of this course, participants will:
- Effectively evaluate the usability of data analytics in each business process
- Enhance the ability to deploy data analytics applications for digital transformation
- Enhance the ability to use data analytics in solving real business problems
- Effectively evaluate the effectiveness of data analytics in business applications
- Be equipped with better quantitative analysis skills
Global Economic Environment
Course description:
This course will explore business macroeconomics concepts, covering different macroeconomic indicators such as the key concepts of GDP and inflation. It will also discuss the key concepts and some of the key economic challenges using the Chinese economy as an example, especially how to avoid the middle-income trap and how to find a new growth model in the context of the "new normal".
Main modules:
Economics in News / Gross Domestic Product (GDP) and Business Implications / Inflation and Business Implications / Chinese and Global Economic and Financial Situation Analysis
Target participants:
Middle managers with a basic economics backgrounds / Senior managers with a basic economics background
Course objectives:
- Upon completion of this course, participants will:
- Read and understand economics in news
- Understand Gross Domestic Product (GDP), GDP growth and GDP forecasts and their impact on business
- Understand the difference between inflation, real and nominal, and the risks and costs associated with it
- Understand the changes taking place in the Chinese economy the main challenges it faces, and the implications for business
Innovation: From Creation to Entrepreneurship
Course description:
The current global business environment requires all enterprises to anticipate and respond to changes in the external environment. Entrepreneurship is one of the means for economic players to identify and pursue such opportunities. This module is aimed at delivering the most cutting-edge mindsets in this area, including the dynamics of innovation, knowledge-management practices, and entrepreneurship, as well as an introduction to the value of corporate entrepreneurship; all using the latest case studies.
Main modules:
Global Innovative Strategies / Innovation Dynamics / Organisational Structures and Processes / Entrepreneurial Opportunity Identification: Lean Start-ups / Profiting from Innovation and Complementary Assets / Business Models and Business Plans: Burn Rate
Target participants:
R&D executives / Innovation executives / Managers and directors
Course objectives:
Upon completion of this course, participants will:
- Know the sources, types, and development stages of innovation
- Know the theories, models, and frameworks of entrepreneurship and innovation
- Understand innovation strategy issues including timing of market entry, mode of market entry, business model innovation, open innovation and collaboration strategies, intellectual property strategies and the globalisation of R&D
Effective Leadership and Team Management
Course description:
With the emergence of various of new employment modes and the entrance of a new generation into the workplace, managers, must both absorb new strengths into their teams while handling challenges such as internal conflicts and beginner inefficiencies.
Main modules:
Leadership Potential Individual Assessment / Developing Effective Leadership Styles / Configuring and Forming Effective Teams / Stimulating Team Adaptability and Creativity / International Talent Management
Target participants:
Frontline managers and employees / Middle and senior directors / Heads of overseas operations
Course objectives:
Upon completion of this course, participants will:
- Objectively analyse personal leadership potentials and styles
- Evaluate the strengths and weaknesses of leadership styles
- Improve personal leadership and their ability to influence
- Understand and acquire the six roles of team configuration
- Understand the dual-path model of team decision-making and collaboration
International Business Management
Course description:
This course is aimed at enhancing participants' understanding of international business strategy and implementation, helping them understand and reflect on the interplay between the international business environment and multinational operations. This will include acquiring the tools to develop and implement international strategies, developing solutions for company internationalisation, and using strategic analysis and strategic thinking to design and implement business strategy. All focused on making companies more competitive and sustainable internationally.
Main modules:
International Business and the International Business Environment / Strategic Analysis and Strategic Thinking / Internationalisation Strategies / Mergers and Acquisitions in International Management / Strategic Management in the Age of Uncertainty / Strategic Management Practice Simulation
Target participants:
Senior & junior directors / Heads of overseas operations
Course objectives:
Upon completion of this course, participants will:
- Understand strategy development and implementation
- Develop transnational business strategic operation thinking and apply strategic management tools for company internationalisation solutions
- Understand the role of sustainable development and stakeholder management in international operations
- Develop analytical skills to determine problems and solutions
- Develop conceptual clarity and critical thinking skills
- International M&A management skills
Business English
Course description:
With the development of globalisation, the role of English as the first medium of communication is becoming more and more important. This course equips participants with the professional knowledge and skills in international business to meet the challenges of a globalised economy. It is designed to improve students' English proficiency, expand their business knowledge, and develop cross-cultural communication and negotiation skills.
Main modules:
Social English / Conference Negotiation English / Industry Professional English Vocabulary and High-frequency Sentence Patterns / Scenario Simulation Dialogue / Speech Organization and Speech Training
Target participants:
Internationally-oriented employees / Managers
Course objectives:
Upon completion of this course, participants will:
- Socialise and make business connections in English
- Improve their business-related communication in English
- Present themselves confidently in English and make impactful business presentations
- Improve based on targeted feedback and tips to improve business presentations in English
Intercultural communication
Course description:
Through workshop communications, scenario comparison, discussion and analysis, self-reflection methods, understanding obstacles and misunderstandings in communication, and non-verbal communication methods, students will understand the application of communicative English in different cultural fields, face cross-cultural communication with confidence, and solve cultural conflicts in diverse teams.
Main modules:
Application of English for Communication in Different Cultural Fields / Intercultural Communication / How to Resolve Cultural Conflicts in Teamwork
Target participants:
Employees / Department Heads / Top Managers
Course objectives:
Upon completion of this course, participants will:
- Understand the causes of culture shock
- Learn how to blunt the effects of culture shock
- Expand vocabulary related to culture shock
Learning in the classroom：
- Interactives classroom
- Small-group teaching
- Group seminars
- Varied assessments
- Oral presentations
- Practical exercises
Study in practice：
- Workplace soft skills
- Field trips
- Corporate visits
- Business simulations
- Short-term consultancy programmes
- Overseas exchanges
Case Studies
In-depth Cooperation: From local to global
CRRC: 631 International Talent Training Scheme
Since 2012, UNNC have cooperated with CRRC to provide their bespoken international talents training programmes. CRRC is the world's largest supplier of rail transport equipment and plays an important role in the growth of the "One Belt, One Road" initiative. In recent years, CRRC's demand for effective managers who can operate internationally has increased significantly as they grow overseas To meet the demands of their international strategy, and enlarge its overseas market, UNNC designed the Advanced International Talent Development Programme (AITDP) to provide technical support and train core leaders for CRRC.
This program is dedicated to improving the following international business skills:
- Cross cultural negotiation and communication
- Accessing international markets
- Managing merged enterprises
- Leadership skills cultivation
- Global vision and analytical skills for multinational enterprises
- Comprehensive English language skills
So far, UNNC has trained almost 1000 core workers who are working in 60 countries and regions. They are the pioneers in the international development of China's high-speed railway.
Career Advancement: Banking employee onboarding
2023 New Employees Training Programme - Agricultural Bank of China, Ningbo Branch
Focusing on the specificity of banking, NUBS(China) customised related professional development courses for new employees from the Agricultural Bank of China. With this comprehensive and systematic course, 'new energy' was added to the existing enterprise who could maximise the dynamism of new employees.
In addition to banking business training and quality development, the programme also covered business courses like an Analysis of China's Economic and Financial Situation and Marketing.
A total of 313 new employees successfully:
- Completed the transition to their new role
- Mastered basic banking knowledge
- Enhanced management skills and essential professionalism
Mid-level Promotion: Foreign company's local internationalisation
2022 Samsonite China - Middle Manager Training Programme
Focusing on the practicalities and needs of Samsonite China, NUBS(China) specially designed this training course for improving comprehensive business competency for outstanding Samsonite middle managers. Based on professional theoretical knowledge and drawing on industry excellent practices and case studies, this programme helped participants to improve their overall personal competences in a company context.
Samsonite middle-managers:
- Developed self-awareness, enhanced international management and improved thinking and analytical skills
- Understood the fast-changing business and market environment and how to respond flexibly to the challenges of an uncertain era
- Acquired comprehensive management and business knowledge and skills, enhancing general business qualities
- Promote cross-departmental skills and teamwork ability
High-level Visits: Building overseas communicating platform
2018 CRRC Internationalised Talents 631 Engineering Senior Programme
There are two phases in the 631 Engineering Senior Program. Phase one: participants finish the 4-month English and business courses in UNNC. Phase two: Outstanding participants are selected to join the 1-month overseas business development programme to visit a large number of globally renowned high-end equipment manufacturing and innovation and R&D companies in UK, Germany and the USA. After that, they go back to UNNC for the graduation ceremony and complete the international business development programme report, showing their achievements to the CRRC high level managers.
This programme systematically deceloped internationalisation competence in five areas:
- International business ability, especially cross-cultural negotiation and accessing international markets
- Management skills for merged enterprises
- Leadership in multinational enterprises
- International thinking and analytical skills
- English proficiency
About Nottingham
Our history
Established in 2004, with the full approval of the Chinese Ministry of Education, University of Nottingham Ningbo China (UNNC) was the first Sino-foreign university to open its doors in China. It is also a key member of the University of Nottingham's Global Education System.
Our success
Built on partnership and understanding between the UK and China, UNNC is a truly international institution with global collaboration in its DNA. Our diverse academics create an academic environment without walls that inspires students to communicate cross-culturally, understand different perspectives, and cultivate wisdom with an international perspective. We are also very proud to support education, employability and community development in Ningbo, our beautiful historic city on the eastern coast.
Download our brochure for more details
Copyright: NUBS China
BDO Hotline: 0574-88180016
Address: Trent Building 345, University of Nottingham Ningbo China,
199 Taikang East Road, Ningbo, 315100 China
Official WeChat: BDO_UNNC (UNNC Business Development)