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Strategic Marketing Management in the Global Context

Description
"Understand your customer, create better value propositions, and establish corporate reputation" Representative Faculty Professor Martin Liu Ph
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/en/business/executive-education/our-expertise/strategic-marketing-management-in-the-global-context.aspx

Entrepreneurship, Marketing and Management Systems

Description
Entrepreneurship, Marketing and Management Systems (EMM) Overview The Entrepreneurship, Marketing and Management Systems department (EMM) has staff members from 15 countries
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/en/business/academic-departments/entrepreneurship-marketing-and-management-systems/entrepreneurship-marketing-and-management-systems.aspx

Seminar on "Optimal Bundling in Media Streaming Markets"

Description
Seminar on "Optimal Bundling in Media Streaming Markets" 202425 Seminar Series Date: 30 April 2025 (Wednesday) Venue: NICC Speaker: Dr Meichen
Url
/en/humanities-and-social-sciences/schools-and-department/economics/research/seminar-series/seminar-meichen-chen.aspx

MSc International Management (Marketing)

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/en/Study-with-us/Postgraduate-taught/Courses/Prospectus.aspx?id=fcfceaed-897c-4151-9fe5-351112667b5d&language=en-GB

Executive Education

Description
UNNC Business School (NUBS) Executive Education develops internationalised business leaders proficient in both theoretical models and practic
Url
/en/business-development/executive-education-and-industry-training/executive-education.aspx

Jishnu Bhattacharyya

Description
Jishnu Bhattacharyya Research Title Essays on the effectiveness of sustainability communication Research Areas Sustainability Communication, Sustainable Consumption, Consumer Information Processing, Decision
Url
/en/business/programmes/phd-programme/phd-student-profile/jishnu-bhattacharyya.aspx

Publications

Description
From 2014 to 2019, the School of Economics has published 86 journal articles, monograph, and book chapters in English and Chinese. More sp
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/en/humanities-and-social-sciences/schools-and-department/economics/research/publications.aspx

Minghao Li

Description
Minghao Li Research Title Implication of AR/VR on the consumer behaviors Research Areas Digital marketing; Meta analysis; Publication Li, M
Url
/en/business/programmes/phd-programme/phd-student-profile/minghao-li.aspx

Achievements

Description
The International Doctoral Innovation Centre (IDIC) supports staff and students in achieving their ambitions. Below are some of th
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/en/graduateschool/idic/achievements.aspx

Research

Description
Research at Finance, Accounting and Economics The Finance, Accounting and Economics faculty at NUBS China are committed to high-quality academic and applied research. The department prid
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