Jishnu Bhattacharyya

Jishnu Bhattacharyya

Research Title

Essays on the effectiveness of sustainability communication

Research Areas

Sustainability Communication, Sustainable Consumption, Consumer Information Processing, Decision-Making under Uncertainty (psychological state)

 

Publication

Refereed Journal Articles

  • Bhattacharyya, J., Balaji, M.S, & Jiang, Y. (Accepted). Assessing the Effectiveness of Environmental Sustainability Performance Communication in Tourism: Mediation and Moderation Effects. Journal of Travel Research. https://doi.org/10.1177/00472875231206548  (SSCI, Scopus, Q1, ABDC- A*, ABS-4, IF- 8.93)
  • Bhattacharyya, J., Balaji, M.S, & Jiang, Y. (2023). Causal complexity of sustainable consumption: Unveiling the equifinal causes of purchase intentions of plant-based meat alternatives. Journal of Business Research, 156, 113511. https://doi.org/10.1016/j.jbusres.2022.113511 (SSCI, Scopus, Q1, ABDC-A, ABS-3, IF- 10.96)
  • Bhattacharyya, J. & Dash, M.K. (2020). Investigation of customer churn insights and intelligence from social media: a netnographic research. Online Information Review, 45(1), 174-206. https://doi.org/10.1108/OIR-02-2020-0048  (SSCI, Scopus, Q1, ABDC-B, ABS-1, IF-2.90)
  • Bhattacharyya, J. (2023). The structure of sustainability marketing research: A bibliometric review and directions for future research. Asia-Pacific Journal of Business Administration, 15(2), 245-286. https://dx.doi.org/10.1108/APJBA-06-2021-0239  (Scopus, Q2, ABDC-C, ABS-1, IF- 3.8)
  • Bhattacharyya, J., & Dash, M. (2021). What Do We Know About Customer Churn Behaviour in the Telecommunication Industry? A Bibliometric Analysis of Research Trends, 1985–2019. FIIB Business Review,11(3), 280-302. https://doi.org/10.1177/23197145211062687  (Scopus, Q3, ABDC-C, ABS-1)

Refereed Case Studies

  • Bhattacharyya, J., Dash, M. K., Kundu, S., Sakshi, S., Bhattacharyya, K. & Kakkar, K.B (2022). No virus on me: the Indian ways of managing the covid-19 pandemic, marine to mountain. Asian Journal of Management Cases, 20(2). https://doi.org/10.1177/09728201221080712 (Scopus, Q3, ABDC-C, ABS-1)
  • Bhattacharyya, J. & Ghosh, N. (2022). Staffing a research expansion to lead explosive growth: The collateral damage question. In SAGE Business Cases. SAGE Publications, Ltd., https://dx.doi.org/10.4135/9781529796650
  • Bhattacharyya, J., Krishna M.U, B., & Premi, P. (2020). Amul Dairy (GCMMF): expanding in the US, leveraging the e-commerce advantage. International Journal of Management and Enterprise Development, 19(2),149-163. https://doi.org/10.1504/IJMED.2020.10029645  (Scopus, Q4, ABS-1)

Refereed Books

  • Bhattacharyya, J. (2023). Dealing with socially responsible consumers: studies in marketing (1st ed.). Palgrave Macmillan. https://doi.org/10.1007/978-981-19-4457-4  (Edited)
  • Dash, M.K., Sahu, M., Bhattacharyya, J. & Shakshi, S. (2023). Customer-Centricity in Organized Retailing: An Indian experience on consumer expectations and the strategic reality of retail (1st ed.). Palgrave Macmillan. https://doi.org/10.1007/978-981-19-3593-0  (Co-authored) (Scopus)
  • Bhattacharyya, J., Balaji, M.S, Jiang, Y., Azer, J., & Hewege, C. (2022). Socially responsible consumption and marketing in practice: collection of case studies (1st ed.). Springer.https://doi.org/10.1007/978-981-16-6433-5 (Co-edited) (Scopus)
  • Bhattacharyya, J., Dash, M., Hewege, C., Balaji, M.S., & Lim, W.M (2021). Social and sustainability marketing: a casebook for reaching your socially responsible consumers through marketing science (1st ed.). Routledge. https://doi.org/10.4324/9781003188186  (Co-edited) (Scopus)

Refereed Book Chapters

  • Balaji, M.S, Jiang, Y., Bhattacharyya, J., Hewege, C., & Azer, J. (2022). An introduction to socially responsible sustainable consumption: issues and challenges. In J. Bhattacharyya, M. Balaji, Y. Jiang, J. Azer & C. Hewege (Eds.). Socially responsible consumption and marketing in practice: collection of case studies (pp. 1-20). Singapore: Springer. https://doi.org/10.1007/978-981-16-6433-5_1 (Scopus)
  • Bhattacharyya, J., Krishna, B., Narmetta, M., Roy, O., & Kundu, S. (2020). Modeling and Prediction of Zone of Critical Concern: A Solid Waste Management Case of a Higher Education Institute in India using Probit Regression. In S. Tsai, Z. Yuan, J. Yu & X. Liu (Eds.), Waste Management Techniques for Improved Environmental and Public Health: Emerging Research and Opportunities (pp. 80-103). IGI Global. https://doi.org/10.4018/978-1-7998-1966-0.ch004

Conference

  • Balaji, M.S, Bhattacharyya, J.*, and Jiang, Y. (2023, May 23-26). Effectiveness of Communicating Sustainability Performance: Enhancement vs. Reduction Framing [Paper presentation]. European Marketing Academy (EMAC) Annual Conference 2023, Odense, Denmark.
  • Bhattacharyya, J.*, Balaji, M.S, and Jiang, Y. (2023, March 18). The Effectiveness of Sustainability Communication: Evidence from a Field Experiment and Online Experiments [Paper presentation]. UNNC 7th PGR Conference, Ningbo, China. 
  • Jiang, Y. *, Bhattacharyya, J., and Balaji, M.S. (2022, December 5-7). Equifinal causes of purchasing plant-based meat alternatives [Paper presentation]. Australian and New Zealand Marketing Academy Conference (ANZMAC) 2022, Perth, Australia.
  • Bhattacharyya, J.*, Balaji, M.S, and Jiang, Y. (2022, May 19-20). Unravelling the effectiveness of sustainability performance communication: Role of message framing [Paper presentation]. The 6th Advances in Management and Innovation Conference 2022, Cardiff, United Kingdom. https://doi.org/10.25401/cardiffmet.19782760.v1 
  • Bhattacharyya, J.*, Balaji, M.S, and Jiang, Y. (2022, January 10-13). Why do people purchase pro-sustainable plant-based meat alternatives? A consumption values perspective [Paper presentation]. NUBS Tri-Campus Conference 2022, Nottingham, United Kingdom; Ningbo, China; and Selangor, Malaysia.
  • Bhattacharyya, J. (2021, June 4-5). Too Much of a Good Thing or Too Little of a Bad Thing: Unravelling the Effectiveness of Sustainability Communication [Paper presentation]. 2021 UNNC-USTC-XJTU Research Symposium on Management Science, Ningbo, China.
  • Bhattacharyya, J. (2021, May 20-21). Please keep my room clean: How eWOM can influence the consumers' perceptions of cleanliness in hotels? [Paper presentation]. The 5th Advances in Management and Innovation Conference 2021, Cardiff, United Kingdom. https://doi.org/10.25401/cardiffmet.14612358.v1 
  • Bhattacharyya, J.*, Dash, M. K. & Krishna MU, B. (2019, July 26-28). Predicting a way of Preventing Churn in Telecommunications: A Customer Churn Modelling using Probit Regression Analysis [Paper presentation]. 2019 IIM Indore-NASMEI Summer Marketing Information Systems Conference: Smart Marketing in the Digital Age, Indore, India.
  • Bhattacharyya, J. (2019, July 26-28). Is Marketing Getting Greener? A State-of-the-Art Review and Meta-Analysis of Green Consumerism [Paper presentation]. 2019 IIM Indore- NASMEI Summer Marketing Information Systems Conference: Smart Marketing in the Digital Age, Indore, India.
  • Krishna MU, B.* & Bhattacharyya, J. (2018, November 30-December 2). The philosophy behind the Quality of work life: History, Evolution, and implications in Organizational System Design [Paper presentation]. 1st PAN IIT International Management Conference 2018, Roorkee, India.
  •  Bhattacharyya, J. & Krishna MU, B.* (2018, November 30-December 2). A Perspective: The evolution of social media and marketing, the need to readdress traditional concepts [Paper presentation]. 1st PAN IIT International Management Conference 2018, Roorkee, India.   
  • Bhattacharyya, J.* & Dash, M. K. (2018). An investigation of customer Insights and intelligence from social media: A Telecom Churn Analysis based on Netnographic technique. In S. Jain & D. Chandrashekar (Eds.), The 18th Consortium of Students in Management Research (COSMAR-2018) (pp. 191-194). Indian Institute of Science, Department of Management Studies-Excel India Publishers.
  • Bhattacharyya, J.* & Dash, M. K. (2017, February 9-10). Understanding the business environment of India after the Launch of Make in India Campaign [Paper presentation]. 4th International Conference on Management: Dream, Build and Grow: Unleashing the Entrepreneurial Potential, Gurgaon, India.
  • Deb, S. & Bhattacharyya, J.* (2017). A Strategic Tourism Information System (TIS) for Digitalizing the Rural India. In Z. Husain (Ed.), Proceedings of the International Conference on Emerging Trends in Engineering Innovations & Technology Management (pp. 435-445). Department of Electrical Engineering, National Institute of Technology Hamirpur.
  • Bhattacharyya, J.* & Dash, M. K. (2017). A Review to Understand the Challenges a Prospective Entrepreneur May Face in the Indian Emerging Economy. In S. Dhir & Sushil (Eds.), Proceedings of International Conference on Strategies in Volatile and Uncertain Environment for Emerging Markets (pp. 1-11). Department ofManagement Studies, Indian Institute of Technology Delhi.

(* indicates the presenter)

 

Honors and awards

  • University of Nottingham Tri-Campus Postgraduate Prize, 2023. 
  • UNNC Graduate School Travel Prize, 12000 RMB (equiv. US$ 1744.97). Fund No.: I03180800109. 
  • Ningbo Government Scholarship (Award), RMB 30,000 (equiv. US$ 4463.89), 2022. 
  • Outstanding Reviewer, 2022 Emerald Literati Awards, South Asian Journal of Marketing.
  • Best Paper Award, National Conference on Sustainability in Business Practices, Noida, 2020. 

Research Grants

  • AGR Research Center, Rennes School of Business France, € 1480 (equiv. US$ 1622.84). Project ID.: 96 (co-recipients: Dr. MS Balaji, Lead) 
  • AGR Research Center, Rennes School of Business France, €1540 (equiv. US$ 1688.63). Project ID.: 95 (co-recipients: Dr. MS Balaji, Lead; Dr. Yangyang Jiang) 
  • UNNC Graduate School Research Grand, 1000 RMB (equiv. US$ 144.57). Fund No.: I03190700032. 
  • UNNC 2022 Graduate School Research Grant, 5000 RMB (equiv. US$ 689.85). Fund No.: I03190700031. 
  • UNNC 2021 Graduate School Research Grant, 5000 RMB (equiv. US$ 784.61), Fund No.: I03190700031. 
  • Individual Research Fund, Responsible Innovation Research Unit, Nottingham University Business School China, 10,000 RMB (equiv. US$ 1524.81), Project No: I01210100017 (co-recipients: Dr. MS Balaji, Lead; Dr. Yangyang Jiang)