MSc International Management (Marketing)

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Key information


MSc International Management (Marketing)

Types of study

Full time


12 months

Start date

September 2024


Nottingham University Business School China

Note: For students who need degree verifications from the Ministry of Education of China, the verification document only states the degree title "International Management", without the specialisation in brackets, if any.

Introductory video


Entry requirements

Although the entry requirements vary depending on the course, as a general rule, you are expected to hold an honours degree at 2:1 level or above (or international equivalent). Applicants should have a Bachelor's degree in a related subject, such as management, business studies, marketing, economics, accounting, finance, and Communications. Excluding: excluding degrees with a substantial amount of marketing.

In addition to academic qualifications, if your first language is not English or entry qualification was not obtained in the English medium (from an approved institution), you are required to provide evidence of your proficiency in English.

The minimum requirements for our courses are:

  • IELTS 6.5 no less than 6.0 in any element;
  • PTE Academic 71 (minimum 65);
  • TOEFL (IBT) 90 (minimum 19 in Writing and Listening, 20 in Reading and 22 in Speaking).

Course overview

MSc International Management (Marketing) at NUBS China is a one-year full-time programme that is designed to develop your understanding of key areas in consumer behaviour, marketing management in the digital economy, marketing strategy and critical marketing,  backed courses of Chartered Institute of Marketing (CIM).

With strong quality teaching and research, our marketing area has an impressive international profile, which provides the students with first-class teaching and is practically focused and grounded in the latest ideas and principles in marketing practices. As located in Ningbo China, we also work with many Chinese and international organisations and industry to ensure that the teaching remains relevant to employers.

Special features

This programme is accredited by the Chartered Institute of Marketing (CIM), which is the leading professional body for marketers worldwide. We offer students the opportunity to complete the CIM Diploma in Professional Marketing alongside their MSc degree. This means that you may have the chance to graduate with two internationally recognised professional qualifications.

After graduating, you can choose to continue your studies with the CIM and, with appropriate experience in a marketing-related role, gain full member status and become a Chartered Marketer.

Course structure

Year 1 modules



Students must take all modules in this group.

Module Code Module Title Credits Taught
BUSI4376 Marketing Management in the Digital Economy 20 Autumn
BUSI4378 Marketing Strategy 20 Autumn
BUSI4379 Consumer Behaviour and Analytics 20 Autumn
BUSI4383 Critical Marketing 20 Spring
BUSI4530 Research Methods in Marketing 20 Spring



Group 1: students must take 20 credits from this group.

Module Code Module Title Credits Taught
BUSI4381 New Product/Service Development and Management 10 Spring
BUSI4385 Business to Business Marketing 10 Spring
BUSI4398 Digital Marketing 10 Spring
BUSI4605 Strategic Entrepreneurial Growth 10 Spring


Group 2: students must take 60 credits from this group.

Module Code Module Title Credits Taught
BUSI4386 Marketing Dissertation 60 Summer
BUSI4387 Applied Marketing Project 60 Summer

Careers and further study

This programme has built partnership with industry and companies to provide industry experiences and reflective learning. We have regular collaborated recruitment fairs with international companies such as P&G, L'Oreal, Nielsen, China Resources (Holdings) Co., Ltd, KPMG, and Mars China, which to provide marketing career opportunities for graduates.


Mainland Chinese students

100,000 RMB / year

Hong Kong, Macau & Taiwan students

100,000 RMB / year

International students

110,000 RMB / year

Scholarships, sponsorships and bursaries

To encourage academic excellence, we offer a comprehensive and expanding range of full and partial scholarships.

Please click here and find more information about scholarships.

Contact us

Admissions Office

University of Nottingham Ningbo China
199 Taikang East Road, Ningbo, 315100, China

T. +86 (0574) 8818 0182