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Our brand

描述: Our brand Our brand is what people think about us, which represents our core values and unique identifiers. It is our most valuable intangible a
链接: /en/brand/our-brand.aspx

Zhejiang Provincial Branding Academy

描述: The aim of the academy is to develop both basic and high level of brand building talents, to carry out theoretical and strategic r
链接: /en/business/research/zhejiang-provincial-branding-academy/zhejiang-provincial-branding-academy-new.aspx

Communication assets

描述: About communication assets The unified design platform provides a design framework for all applications, ensuring consistency
链接: /en/brand/communication-assets.aspx

Social Impact

描述: Zhejiang Provincial Branding Academy held an Open Class on “ Internationalization of Chinese and Zhejiang Brands ” on 17th May 2018 in the University of Nottingham N
链接: /en/business/research/zhejiang-provincial-branding-academy/social-impact.aspx

Our story

描述: Brand overview The University of Nottingham was founded on the vision and philanthropic spirit of Jesse Boot who, in 1928, donated the land that is now University P
链接: /en/brand/our-story.aspx

Xia Chen

描述: Xia Chen Research Title The Role of Employer Brand on Talent Attraction at Chinese SMEs Research Areas PhD Strategy Publication Chen
链接: /en/business/programmes/phd-programme/phd-student-profile/xia-chen.aspx

Visual identity

描述: About visual identity Our look is innovative, inclusive and inspiring. We want to make people think. We want them to see our c
链接: /en/brand/visual-identity.aspx

Talent Development

描述: Developed the professional training program of "Brand Strategic Management" for postgraduate students in 2017, and has been approved by Teaching and
链接: /en/business/research/zhejiang-provincial-branding-academy/talent-development.aspx

Research Achievements

描述: In 2017, more than 10 academics were introduced to produce “ Zhejiang Made" Brand Building White Paper, which was finally finished in 2019. “ ZhejaingMade
链接: /en/business/research/zhejiang-provincial-branding-academy/research-achievements.aspx

Strategic Marketing Management in the Global Context

描述: "Understand your customer, create better value propositions, and establish corporate reputation" Representative Faculty Professor Mart
链接: /en/business/executive-education/our-expertise/strategic-marketing-management-in-the-global-context.aspx

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