Welcome to Zhejiang Provincial Branding Academy
The Zhejiang Provincial Branding Academy was founded by Zhejiang Provincial Administration of Quality and Technology Supervision, Zhejiang Mechanical and Electrical Engineering Group, and the University of Nottingham Ningbo China.
The aim of the academy is to develop both basic and high level of brand building talents, to carry out theoretical and strategic research on brand building, as well as brand building system research trough vocational skills training, managers training, continuing education and academic education.
Focusing on the academic research, talent development and social impact, the Academy makes full use of scientific research resources and teaching experience to build a bridge between theory and application, provide strategic planning for enterprise brand enhancement, provide theoretical support for government policy formulation, cultivates a talent team for economic transformation and development, and empowers Zhejiang's sustainable economic development with high quality.
The academy contributes to the dialogues of strengthening the branding capabilities of “Zhejiang Made” brands, promotes the education of next generation branding specialist, and provides branding consultation to government and enterprises.
-- Professor Martin J. Liu,
Executive Dean of the Branding Academy