• In 2017, more than 10 academics were introduced to produce “Zhejiang Made" Brand Building White Paper, which was finally finished in 2019.
•  “ZhejaingMade” brand confidence index was set up in 2018. A total of 290 valid questionnaires were collected, including 175 from certified enterprises and 115 from cultivated enterprises. The report about 2019 “ZhejaingMade” brand confidence index has been finished. According to the report, the score of cultivating enterprises is slightly higher than that of certificated enterprises.
• “China Branding: Cases from Zhejiang ” was published in 2018, and has been well received by the industry and academia.