Communication assets - University of Nottingham Ningbo China

About communication assets

The unified design platform provides a design framework for all applications, ensuring consistency in Nottingham's brand communication and a professional brand image.

Voice and tone is how we sound when we're speaking or writing. Our voice is our unique personality. It's how we communicate our world beyond the ordinary and how people recognise us in our content - we should always sound like Nottingham. Whereas our voice stays the same, our tone adapts to the context. It allows us to flex our words to make them appropriate for different situations.

Brand narratives provides you a concise, streamlined messaging from different aspects about the university. In style guide, you will find tools, techniques and advice (and a few rules) to inject that University of Nottingham vibe into your words.

Voice

Our voice is inquisitive, warm, refined and spirited.

• Inquisitive, never impatient.

• Warm, never over-sentimental.

• Refined, never fussy.

• Spirited, never abrasive.

For full explaination of voice and tone, please read the brand guideline.

Tone

Our tone has two spectrums: from serious to playful, and from analytical to emotional. Where content sits on these scales depends on the context.

Certain types of content will gravitate to a particular point. For example, a scientific research paper will probably sit at the analytical and formal ends of the scales, whereas an Instagram Story about freshers’ week will probably be more playful and emotional.

•Welcoming and including

•Reassuring and supporting

•Celebrating achievement and endeavor

•Providing practical information

•Encouraging action

•Promoting the university and its work

For full explaination of voice and tone, please read the brand guideline.

Brand narratives

A narrative is a story, or a spoken or written account of events. Building a brand narrative is the cornerstone of our brand strategy, built on information about our mission and values, our backstory and the results we want to achieve.

For full version of brand narratives, please read the brand narrative.

Style guide

Our style guide helps us work together to create things that feel and sound like the University of Nottingham. When people recognize us in our work, the university comes to life in their hearts and minds.

Here you'll find tools, techniques and advice (and a few rules) to inject that University of Nottingham vibe into your words.

University of Nottingham style guide

Guide covers some key topics including (but not limited to):

Abbreviations and acronyms
Bold, italics and underlining
Brackets
Building names
Bullet points
Commas
Dates
Degrees
Departments, divisions, faculties and schools
Grammar and style
Names and titles
Spelling
Terminology
University of Nottingham
……

Brand guidelines

For full guidance on communication assets, please refer to brand guidelines.

Download brand guidelines