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Jishnu Bhattacharyya

Description
Jishnu Bhattacharyya Research Title Essays on the effectiveness of sustainability communication Research Areas Sustainability Communication, Sustainable Consumption, Consumer Information Processing, Decision
Url
/en/business/programmes/phd-programme/phd-student-profile/jishnu-bhattacharyya.aspx

Guohong Yu

Description
Guohong Yu Research Title Human-robot interactions in service encounters Research Areas consumer behaviour and service management
Url
/en/business/programmes/phd-programme/phd-student-profile/guohong-yu.aspx

Camen Teh

Description
Camen Teh Research Title Augmented Reality in Retail Research Areas Information systems and technology in healthy consumer behaviour
Url
/en/business/programmes/phd-programme/phd-student-profile/camen-teh.aspx

Project 4

Description
Project 4: Intellectual Property Practices in Creative and IT Industries: A Comparison Study between China and the UK from the User
Url
/en/humanities-and-social-sciences/schools-and-department/international-communications/research/ahrc-past-funded-projects/project-4.aspx

Strategic Marketing Management in the Global Context

Description
"Understand your customer, create better value propositions, and establish corporate reputation" Representative Faculty Pr
Url
/en/business/executive-education/our-expertise/strategic-marketing-management-in-the-global-context.aspx

Research

Description
Research at Entrepreneurship, Marketing and Management Systems At the Entrepreneurship, Marketing and Management Systems department, we carry out multi-disciplinary, innovative and practical
Url
/en/business/academic-departments/entrepreneurship-marketing-and-management-systems/research.aspx

Master of Business Administration

Description
Key information Degree Master of Business Administration Type of study Part time Duration Two years Start date September each yea
Url
/en/business/programmes/business-administration-mba.aspx

Minghao Li

Description
Minghao Li Research Title Implication of AR/VR on the consumer behaviors Research Areas Digital marketing; Meta analysis; Publication Li, M
Url
/en/business/programmes/phd-programme/phd-student-profile/minghao-li.aspx

Wanqi Liu

Description
Wanqi Liu Research Title Immersive technology, Augmented Reality, Pro-social(environmental) behavioural intervention Research Areas Information System, Societal Impact of Immersive Technology,
Url
/en/business/programmes/phd-programme/phd-student-profile/wanqi-liu.aspx

Academic Team

Description
Centre for English Language Education Centre for English Language Education Mattia Miani Team Leader in Business and Econo
Url
/en/business-development/meet-our-team/academic-team.aspx
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