Minghao Li

Research Title

Implication of AR/VR on the consumer behaviors

Research Areas

Digital marketing; Meta analysis;

 

 

Publication

Li, M., Yuan, R. (2024). Value Creation in the SEP. In: Yuan, R., Liu, M.J. (eds) Sharing Economy Platforms. Palgrave Macmillan, Singapore. https://doi.org/10.1007/978-981-97-5404-5_3

 

 

 

Conference

 

Honors and awards

Best Paper Award at the 12th China Marketing International Conference.

Teaching Experience

 

  • Digital Marketing (BUSI3145)
  • Principles of Marketing (BUSI1130)