Minghao Li
Research Title
Implication of AR/VR on the consumer behaviors
Research Areas
Digital marketing; Meta analysis;
Publication
Li, M., Yuan, R. (2024). Value Creation in the SEP. In: Yuan, R., Liu, M.J. (eds) Sharing Economy Platforms. Palgrave Macmillan, Singapore. https://doi.org/10.1007/978-981-97-5404-5_3
Conference
Honors and awards
Best Paper Award at the 12th China Marketing International Conference.
Teaching Experience
- Digital Marketing (BUSI3145)
- Principles of Marketing (BUSI1130)