Operations Management of Digital Platforms

"Data visualisation: making smart business decision."

Representative Faculty

Professor Zhao Cai

PhD, University of Science and Technology of China/ Head of Department of Entrepreneurship, Marketing and Management Systems/ Professor in Information Systems

Professor Zhao Cai is a Professor in Information Systems at Nottingham University Business School China, University of Nottingham Ningbo China. His research area includes digital supply chain management, platform competition, and platform operations management. As a guest lecturer, he delivered sessions on platform operations in executive training programmes. He also participated in various knowledge exchange activities including collaborations with companies in various industries such as online freight, live streaming, cross-border ecommerce, social media, among others. 

Professor Zhao Cai was an awardee of “Siyou” Good Teacher as well as a talent identified by Zhejiang Leading University Talent Cultivation Scheme and Ningbo Leading Talent Cultivation Scheme.

    

In the era of digitalization, business operations have been significantly changed by emerging technologies such as artificial intelligence, blockchain, cloud computing, big data, and Internet of Things. Enterprises are compelled to embrace this trend by digitalizing and redesigning their operations to accommodate novel business models. It is challenging for practitioners to determine how to improve business operations to be integrated in platform ecosystems to create value for all stakeholders. This programme aims to introduce cutting-edge western digital operations theories which are appropriate to be applied in China. Participants will develop critical thinking and digital mindset by applying operations theories in the context of Chinese and oversea digital platforms.

Who should attend

• Operations management manager/staff on platform-related business
• Digitalization-related manager/staff
• Senior managers/executives

After completion of this module, trainees are expected to develop below knowledge and skills:

• Analyze the essence of digital business model
• Understand the processes and model of digital product design and development
• Appraise processes and efficiency of digital supply chain management
• Develop customer-oriented thinking from an omni-channel perspective
• Further firms’ strategy and capability in digital transformation
• Monitor personal performance and assimilate feedback from others
• Develop reflective thinking
• Develop both intuitive, imaginative thought and the ability to evaluate ideas, processes, experiences and objects in a business environment
• Promote communication and interpersonal skills

• Digital business model
• Digital product design
• Digital supply chain management
• Omni-channel operations management
• Enterprise digital transformation

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