Zhejiang Provincial Branding Academy

Welcome to Zhejiang Provincial Branding Academy

The Zhejiang Provincial Branding Academy was founded by Zhejiang Provincial Administration of Quality and Technology Supervision, Zhejiang Mechanical and Electrical Engineering Group, and the University of Nottingham Ningbo China.

The aim of the academy is to develop both basic and high level of brand building talents, to carry out theoretical and strategic research on brand building, as well as brand building system research trough vocational skills training, managers training, continuing education and academic education.

Focusing on the academic research, talent development and social impact, the Academy makes full use of scientific research resources and teaching experience to build a bridge between theory and application, provide strategic planning for enterprise brand enhancement, provide theoretical support for government policy formulation, cultivates a talent team for economic transformation and development, and empowers Zhejiang's sustainable economic development with high quality.

The academy contributes to the dialogues of strengthening the branding capabilities of “Zhejiang Made” brands, promotes the education of next generation branding specialist, and provides branding consultation to government and enterprises.

-- Professor Martin J. Liu,  

Executive Dean of the Branding Academy

• In May 2016, Zhejiang Provincial Administration of Quality and Technology Supervision, Zhejiang Mechanical and Electrical Engineering Group, and the University of Nottingham Ningbo China signed “Agreement on the Joint Construction of Branding Academy Framework”.
• In July 2016, representatives from Zhejiang Provincial Administration of Quality and Technology Supervision, Zhejiang Mechanical and Electrical Engineering Group, the University of Nottingham Ningbo China, and Zhejiang Wanli Group attended the Preparatory Meeting of Zhejiang Provincial Branding Academy.
• In October 2016, the first council of Zhejiang Provincial Branding Academy, determining the governing structure and members of Zhejiang Provincial Branding Academy.
• In October 21, 2016, Zhejiang Provincial Branding Academy held the opening ceremony in the “Zhejiang Made” workshop on brand building during the 22^nd China Yiwu International Commodity Fair.
• In April 2017, Zhejiang Provincial Branding Academy held the second council.
• In June 2017, Zhejiang Provincial Branding Academy attended the 2017 “Zhejiang Made” Brand Going Global Event ---- “ZJITS” Symposia.
• In June 2017, representatives of Zhejiang Provincial Branding Academy visited Ningbo Fotile Group, one of the “Zhejiang Made” certificated enterprises.
• In October 2017, compiling teaching materials for vocational education course "Manufacturing and Innovation" and "Professionalism and Norms (Modern Artisans)".
• In December 2017, producing “Zhejiang Made" Brand Building White Paper.  
• In December 2017, publishing article on People’s Tribune