Managing International Business

"Unleash your potential for international business"

Representative Faculty

Dr Lei Li

PhD, University of Texas at Dallas, USA / Head of International Business and Management Department, Associate Professor in International Business, NUBS China

Prior to his academic career, he was a senior consultant and project manager with Roland Berger Strategy Consultants, a Munich-based international management consulting firm. His clients included International Finance Corporation (World Bank Group), Foshan Piaggio (Fiat Group), Tsingtao Brewery, China Native Produce and Animal by-products Import & Export Corporation, China Worldbest Kama agricultural machinery, Jilin forest industry company, China Ocean Shipping (Group) Company (COSCO), among others.

In addition, he has offered executive education on information systems, e-commerce and big data for Malaysia National Research Center, Chinese government officials and banker, and other organizations. Alain is the recipient of the 2012. Ten Outstanding Young Malaysian Award (conferred by Junior Chambers International).

    

This module is intended to enhance your understanding of business strategy and implementation in the international context. There is an opportunity for you to think and practice as corporate strategists in face of international expansion. Specifically, you will learn to use both strategic analysis and strategic thinking to develop and implement firm strategies with the aim of achieving firm sustainable superior performance in the international arena.

Who should attend

• Senior Managers of multicultural enterprises
• International trade and investment professionals
• Responsible persons who intend to develop overseas businesses

• Understand key concepts and frameworks regarding business strategy in general and international strategy inparticular
• Develop capabilities of formulating and implementing international business strategies
• Understand and apply frameworks regarding knowledge and innovation management in the international arena
• Understand the role of sustainability and stakeholder management in international expansion
• Make and adapt management decisions in a simulated global environment

• Strategy, competitive advantage and internationalization
• Managing international operations through computer simulation
• Innovation and knowledge management inthe transnational context
• Sustainability and stakeholder managementof multinational firms

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