Corporate donation supports ESG Research at NUBS China

12 January 2024


In November 2023, the UNNC NUBS China Centre for Responsible Business and Innovation (CRBI) held a grand unveiling and donation ceremony. Zhejiang Yuhuang Shannan Private Equity Fund Management Co., Ltd. generously donated RMB 1 million to the University of Nottingham Ningbo China Education Foundation, to support research, teaching, and exchange in the field of Environmental, Social, and Governance (ESG). This donation aims to address global environmental challenges and crises, as well as promote sustainable development and responsible business practices.

Alumni leading the way, investing in UNNC for a shared sustainable future

Zhejiang Yuhuang Shannan Private Equity Fund Management Co., Ltd., one of the first three private asset allocation fund management companies registered with the China Securities Investment Fund Association, was founded by Mr Hu Juewen (Rocky), an alumnus of the International Business Management programme at UNNC. This donation from the company will greatly support CRBI’s research in the field of ESG. The centre will conduct a series of studies to produce high-quality academic papers and establish a highly influential regional centre in ESG and sustainable practices. It will also promote private enterprises to supervise, support, and drive the evolution of ESG strategies in a constantly changing environment. Furthermore, the centre aims to shape the right culture and mindset, attract private enterprises to participate in and strengthen ESG practices, and cultivate talents who can promote ESG strategies and achievements in private enterprises, enhancing their brand value and competitive advantage.

Cultivating sustainable business practices

The donation from the company to UNNC is significant, with it conveying the concept of ESG to students, cultivating their ESG awareness, and promoting their own sustainable career development. Additionally, by supporting academic research and project initiatives in the field of ESG at the NUBS CRBI, it will enhance the academic and social impact of the Business School’s ESG work.. For enterprise, it will provide professional advice for sustainable development, social responsibility, and corporate governance, thus promoting high-quality sustainable development for businesses and making meaningful contributions to the ever-changing responsible business field.

A shared heritage: Upcoming 20th anniversary celebrations

This year, the university marks its 20th anniversary. Over the past twenty years, we have witnessed UNNC nurturing outstanding scholars, leaders, and innovators, gradually becoming a beacon of international higher education in Ningbo. This important moment provides a valuable opportunity for UNNC alumni worldwide to come back to their alma mater, witness its development, share its achievements in teaching, research, and talent cultivation, and actively support their alma mater.

We encourage diverse forms of support

Support comes in various forms, and the participation of every UNNCer will play a crucial role in UNNC’s development and global influence. Support also looks different for us all. It can include:

Global outreach: Acting as ambassadors for UNNC in your respective regions, fostering connections and partnerships that can benefit the university and its students.

Financial contributions: Donating directly to scholarships, research endeavors, and campus development, ensuring that UNNC remains at the forefront of global education.

Mentorship and networking: Share your experiences and expertise with current students, offering guidance and mentorship to help them navigate their academic and professional journeys.

Collaborative Initiatives: Explore opportunities for collaborative projects, research partnerships, and initiatives that can enhance UNNC's reputation as a hub for innovation and excellence.

Together, let's shape the future of UNNC!

As we approach the 20th anniversary celebration of UNNC, we sincerely invite all alumni to join us in supporting UNNC’s future-focused development vision and empowering generations of UNNC students in accessing world-class educational resources and comprehensive development opportunities provided by the university. Each alumni’s contribution, in whatever form it may be, is a testament to the spirit of UNNC. With innovation, social responsibility, and global influence as our guiding principles, let us together shape the future of UNNC!