• Jul2022 25 09:00
    -
    Jul2022 26 17:00

    Distinguished speaker series | Text analytics, predictive models

    Online

Graduate School invites a certain number of outstanding professors from universities worldwide to give informative lectures and workshops on academic research and career planning. This series aims to provide our PhD students the access to scholars with a high degree of expertise, as well as the opportunity to better understand research methods and achieve productive outcomes.

Workshop Information

Text analytics, predictive models

Overview:

The use of unstructured data like texts is increasingly prevalent in business development and market competitiveness. From raising a company's profile to improving client and customer relations, this rapidly evolving sector has already affected the way many businesses work. This workshop introduces the major aspects of text analytics and how to churn predictive models. This workshop will also provide an understanding of existing and emerging analytics platforms and the ability to assess the impact of social media on business management. The workshop will encompass the analytics methodologies with practical text analytics applications such as text mining, analysing the unstructured data, interpreting and churning predictive models.

Date: July 25, July 26, 2022

Time: 9:00 AM -12:00 AM,1:00 PM - 5:00 PM (Beijing time)

Speaker Bio

Professor Kok Wei Khong

Executive Dean of the Faculty of Business and Law, Head of School of Marketing, Taylor's University

Research area: services marketing, user technology acceptance, social media studies.

Learning Outcomes

  • Understand the application of text analytics in social science research
  • Describe and discuss the general framework for using text analytics as means of research, including:
  1. Defining the research problem
  2. Preparing data
  3. Analysing the data
  4. Interpreting the results
  • Predictive analytics and machine learning