At Nottingham University Business School China, our research and knowledge exchange endeavors are guided by a commitment to pioneering digital innovation, harnessing the power of cutting-edge technologies such as artificial intelligence (AI), and delivering high-impact research that bridges academic rigor with real-world application.
Our international perspective, coupled with local insights, defines our uniqueness in research. By engaging with global academic networks and forging deep connections with local academic communities and industries, we strive to stay at the forefront of global business trends while remaining deeply rooted in local contexts. This ensures our research resonates across borders, addresses practical, region-specific needs, and empowers local businesses and societies.
Our academics bring expertise across a spectrum of business disciplines and methodologies, thriving in a research ecosystem designed to foster collaboration and excellence. From cutting-edge labs focused on digital business and analytics, fintech, robots, and technologies for digital future, such as mixed realities and spatial computing, to comprehensive research support and collaborative platforms, our research environment not only supports the pursuit of innovative, high-impact research but also promotes interdisciplinary inquiries. Recognizing that today’s business challenges—from digital transformation and smart enterprises to business sustainability, AI applications and ethics—cannot be solved in silos, we actively break down barriers between traditional business disciplines, integrating diverse research areas and the expertise of our academics to generate meaningful, far-reaching research impacts.