Xiaofei Song
Research Title
Live Streaming, Customer Engagement, Team Diversity, Emotional Arousal
Research Areas
PhD Strategy
Publication
- Liu, Fei; Li, Yijing; Song, Xiaofei*; Cai, Zhao; Tan, Chee-Wee; and Eric T. K. Lim, (2022), "Effects of Age on Live Streaming Viewer Engagement: A Dual Coding Perspective". Journal of Management Analytics (SSCI), 9:4, 435-447.
Conference
- Song, Xiaofei; Fu, Mengyao; Fang, Jie; Cai, Zhao; and Chong, Alain, (2022), "Disentangling the Effect of Shared Experience on Emotional Arousal in Entertainment Live Streaming". ICIS 2022 Proceedings.19. https://aisel.aisnet.org/icis2022/user_behaivor/user_behaivor/19
- Song, Xiaofei; Fu, Mengyao; Fang, Jie; Cai, Zhao; and Chong, Alain, (2022), "Coopetition in Entertainment Live Streaming: A Research Agenda" (2021). AMCIS 2022 Proceedings.6. (https://aisel.aisnet.org/amcis2022/vcc/vcc/6
- Song, Xiaofei; Cai, Zhao; Chong, Alain; Lim, Eric T. K.; and Yang, Haiping, (2021), "Investigating the Effect of PK Team Diversity on Live Streaming Gifting Behavior: The Moderating Role of PK Repetition" (2021). PACIS 2021 Proceedings. 117. https://aisel.aisnet.org/pacis2021/117
- Song, Xiaofei; Cai, Zhao; Chong, Alain; Lim, Eric; and Tan, Chee-Wee, (2021), "Enemies or Friends? Disentangling the Role of Rivalry in Encouraging Virtual Gifting in Live Streaming PK Events". ECIS 2021 Research-in-Progress Papers. 54. https://aisel.aisnet.org/ecis2021_rip/54
- Xu, Bojue; Song, Xiaofei; Cai, Zhao; Chong, Alain; Lim, Eric; Tan, Chee-Wee; and Yu, Jie, (2020), "Artificial Intelligence or Augmented Intelligence: A Case Study of Human-AI Collaboration in Operational Decision Making". PACIS 2020 Proceedings. 147. https://aisel.aisnet.org/pacis2020/147
Honors and awards
- Best AMCIS 2022 Top 25% ERF Papers;PGR Conference Best Presenter
Teaching experience
- Database Design and Implementation (21/22/23);
- Machine Learning and Predictive Analytics (21/22);
- Data at Scale (21/22)