Ping Qiu

Research Title

E-commerce Advertising Optimization

Research Areas

Digital Marketing and E-commerce Strategy;

Business Analytics and Data Science;

Platform Economics

 

Publication

Qiu, P., Cai, Z., Kong, X., Chan, H. K., & Shi, Y. (2025). Disentangling the impact of bidding price on advertising performance in E-commerce search advertising: The moderating role of product competitiveness. Information & Management, 62(2), 104096.

 

Conference

  • NUBS Tri-Campus Conference 2023 (H2March 2023)
  • Pacific Asia Conference on Information Systems (PACIS) (July 2023)
  • 2nd DTP Symposium, University of Nottingham Ningbo China (March 2024)
  • China Industrial Engineering Annual Conference 2024 (November 2024)
  • The 4th Digital Reform Forum of China Information Economics Society (November 2024)

 

 

Honors and awards

UNNC Pioneer Award for Academic Excellence 2023; Postgraduated Prize 2025

 

 

 

Teaching experience

University of Nottingham Ningbo China (2023-2025)

  • Teaching Assistant, Data at Scale: Management, Processing, and VisualizationShenzhen University (2019-2021)
  • Lecturer: College English II, Financial Risk Management, Public Finance
  • Teaching Assistant: Economics