"Data visualisation: making smart business decision."

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Representative Faculty

Professor Patrick Y.K. Chau

PhD, University of WesternOntario, Canada/MBA, University of Edinburgh, UK/Vice Provost for Research, Li Dak Sum Chair Professorin Information Systems and Operations Management, Nottingham University Business School China

Professor Patrick Y.K. Chau joined the University of Nottingham Ningbo China (UNNC) as Vice Provost in Research and Li Dak Sum Chair in Information Systems and Operations Management in March 2019. Prior to joining UNNC, he has served at the University of Hong Kong (HKU) for almost twenty years during which he has held various management positions including Director of the School of Business and Associate Dean at the Faculty of Business and Economics. In the academic community, he was the Founding President of both the College for Academic Leadership, Association for Information Systems (AIS) in 2015-2017 and the Hong Kong Chapter of AIS in 2006. He was also President of the Chinese Association for Information Systems (ChAIS) in 2005-2007. He served on the Council of AIS twice, once as a Council Member representing the Asia-Pacific Region (2000-2003) and the other time as Vice-President for Meetings and Conferences in 2006-2008. 

 

Overview

This module cultivates the high-level interdisciplinary talents with the knowledge, quality and competencein terms of business theories and applications,etc and the solid theory grounding of economics,management and modern marketing theory, who cansolve the practical problems in the E-commerce andits management by adopting information technology, net economic theory and modern managementmethod, and find employment of modern business management and application, the development, implementation and maintenance of business system, appraisal consultation and supervision, etc.

Who should attend

  • Senior executive and managers in electronic commercecorporate who would like to develop strategic informationmanagement skills in the electronic commerce context
  • Professionals in IT, marketing and sales department

How You Will Benefit

After completion of the module, trainees should be able to:

  • Apply new models, theories, metaphors, and examples for describing electronic commerce and its impact on business and society
  • Predicting the future, especially the impact of information technology on future business strategies and business forms
  • Develop new marketing strategies for pricing, promoting, and distributing goods and services

Key Focus

Strategic Information Management
Electronic Commerce and Virtual Business

Contact Us

Executive Education 

Room 361, Trent Building, University of Nottingham Ningbo China, 199 Taikang East Road Ningbo, 315100  Tel: +86 (0)574 8818 0000-8812    Email: ExecEd@nottingham.edu.cn