• Jun2022 09 15:00 - 17:00

    Distinguished speaker series | Survey-based research method in accounting

    Online

Graduate School invites a certain number of outstanding professors from universities worldwide to give informative lectures and workshops on academic research and career planning. This series aims to provide our PhD students the access to scholars with a high degree of expertise, as well as the opportunity to better understand research methods and achieve productive outcomes.

Workshop Information

This lecture is a brief introduction to survey-based research method in accounting. In this lecture l will first explain the difference between inductive and deductive research in accounting. Then I will discuss the various methods used in contemporary accounting research, including interview, survey experiment and archival. In particular, I focus on how to design survey-based study, and how to interpret the results. A published paper using survey will be utilized as an example to help you better understand survey based research in accounting.

Speaker Bio

Rong Ding is Full Professor of accounting at NEOMA Business School. Rong's research expertise is in financial reporting, auditing and market-based tax research, and he has published on peer-reviewed journals including Journal of Accounting and Public Policy, Abacus, Journal of Business Research, Journal of Financial Markets, Journal of Management Accounting Research, Regional Studies, Management Accounting Research and Journal of International Financial Markets, Institutions and Money, among others. Rong was in the scientific committee of 40th to 42nd European Accounting Association Annual Congress. Rong frequently provides review service for journals such as British Accounting Review, Corporate Governance: an International Review, Journal of Corporate Finance, Journal of Business Ethics, and European Journal of Finance.