袁睿志 博士

诺丁汉大学商学院(中国)国际管理理学硕士(研究方向:市场营销)项目主任,市场营销助理教授

宁波诺丁汉大学
Staff Profile Portrait Image


联系方式

办公室

IEB - 410室

校园

宁波诺丁汉大学

地址

浙江省宁波市泰康东路199号

电话

+86 574 8818 0000 转 8236

学历

博士学位 (宁波诺丁汉大学)

硕士学位 (英国诺丁汉大学)

学士学位 (宁波诺丁汉大学)


个人简介

袁睿志博士于 2011 年和 2016 年在英国诺丁汉大学和诺丁汉大学商学院分别获得硕士(一等)学位和博士学位。袁博士目前任职于宁波诺丁汉大学市场营销学讲师。其主要研究领域包括:绿色消费、市场营销创新、共享旅游、社会化媒体营销以及品牌营销等,近三年来曾在国际前沿会议及期刊发表论文近 20 篇及专著书目两本。

袁睿志博士多年来担任市场营销基础学、消费者行为学等本科课程的教学,在加入宁波诺丁汉大学之前,还于西交利物浦大学担任市场营销学讲师与工商管理项目主任,擅于互动式教学,凭借出色的教学理念与风格深受学生的喜爱。袁博士还参与多项高管培训营销课程管理及其课程编排。除此之外,还身兼多个组织和学校社团指导,力求帮助学生更快速、更有效地取得长足进步及全面发展。

袁睿志博士近年来先后获得国家自然科学基金青年科学基金项目及省级、校级研究发展项目,迄今已在 Journal  of  Business  Research,  Supply  Chain  Management:  An International Journal,  Advances in Consumer Research 等期刊上发表论文 10 余篇, 还于 2014 年获欧洲市场营销学会十佳论文奖励。


教学

本科

  • 市场营销基础理论
  • 消费者行为学
  • 国际商务
  • 市场营销策略
  • 管理概论

研究生

  • 研究方法概论


研究方向

  • 市场营销创新
  • 共享旅游
  • 品牌策略和社会化媒体
  • 消费者行为学

发表文章

  • Liu, P. C. Y., Yuan, R. Z., Luo, J. & Balaji, M. S. (forthcoming) Evolution of B2B relationship stage in china a study of Confucianism philosophy, Industrial Marketing Management. (SSCI, ABS3)
  • Luo, J.*, Tóth, Z., Liu, M. J, & Yuan, R. Z. (2021). Social media-related tensions on business-to-business markets–Evidence from China. Industrial Marketing Management, 93: 293-306. (SSCI, ABS 3)
  • Yuan, R.Z. & Chen, (forthcoming), “Sustainable Marketing in China-the Case of Monmilk” in Bhattacharyya, J., Dash, M.K, Hewege, C., Balaji, M.S, & Lim, W. M. (eds.), Social and Sustainability Marketing: A Casebook for Reaching Your Socially Responsible Consumers through Marketing Science, Taylor & Francis. (book chapter)
  • Yuan, R. Z. Liu, M., Chong, A.Y.L. and Tan, K.H. (2016) An Empirical Analysis of Consumer Motivation towards Reverse Exchange. Supply Chain Management: An International Journal, 21(2):180-193 (SSCI, IF=3.500, ABS Level 3)
  • Yuan, R.Z., Liu, M. J. Luo, J. and Chong, A.Y. L. (2016). Conceptualizing Customer Perceived Green Value as a Second-order Construct. Advances in Consumer Research(ABS Level 2)
  • Liu, M. J. Luo, J. and Yuan, R.Z. (2016). The roles of legitimacy concerns, authenticity and income level in international supermarkets. Advances in Consumer Research. (ABS Level 2)
  • Luo, J., Liu, M. J. Yuan, R.Z. and Yannopoulou, N. (2016). Does it Matter who should be Blamed? Minimizing Customer Aggression When Service Failed. Advances in Consumer Research. (ABS Level 2)
  • Luo, J., Liu, M. J. Yuan, R.Z. (2016) The Moderating Effect of Customer Skepticism, Group Empowerment, Face Losing and Emotional Contagion on Customers' Aggressive Behaviors. Advances in Consumer Research. (ABS Level 2)
  • Yuan, R.Z.,  Liu, M., Luo, J.  and Yen, D. (2016)  Reciprocal Transfer of Associations Arising From Higher Education Brand Extensions: The Relationship between Parent Brand Identity and Extended Brand Image in the UK and China. Journal of Business Research, 69(8):3069-3076 (SSCI, IF=2.324, ABS Level 3)
  • Liu, J.C., Yuan, R.Z.*, Liu, M. and Sun, J. (2015). Cognitive Dissonance in Luxury Consumption in the Market of China. Journal of Donghua University, (Eng. Ed.), 32 (2): 69-75. (EI)
  • Yuan, R.Z., Liu, M., Luo, J., Nguyen, B. and Yang, F.K. (2014). A Critical Review of the Literature on Authenticity: Evolution and Future Research Agenda. International Journal of Service, Economics and Management, 6 (4): 339-356(Scopus, ABDC quality list C)
  • Hu, X. and Yuan, R. Z. (2012). A Study of Chinese Consumers’ Ethical Beliefs and Their Attitudes Towards Business. Market Modernization, 19, 74-75. (In Chinese)

著书章节

  • Yuan, R.Z., Liu, M. (2017). Understanding Consumers’ Brands Experience in Japan: A case study of Lexus. Edited by Nguyen, B., Melewar, T. C. and Schultz, in Branding in Asia. Palgrave Macmillan.
  • Yuan, R.Z., Liu, M. and Liu, J. (2015). Ethical Marketing: China, Taiwan, Japan & South Korea. Edited by Nguyen, B. and Rowley, C. in Ethical and Social Marketing in Asia. Elsevier.

学术交流

  • Yuan, R. Z. (2018). The Emergence of Collaborative Tourism: An Application of Intimacy Theory. China Marketing International Conference (CMIC), July 20-22, Shanghai, China.
  • Yuan, R. Z. (2016). What are Chinese Consumers' Ethical Beliefs? The role of Chinese Consumers' Attitudes towards Business. The ANZMAC, December 5-7, Christchurch, New Zealand.
  • Luo, J. Liu, M. J. and Yuan, R. Z. (2015). The Moderating Effect of Customer Skepticism, Group Empowerment, Face Losing and Emotional Contagion on Customers' Aggressive Behaviors. Association for Consumer Research (ACR), October 1-4, New Orleans, U.S.A.
  • Yuan, R. Z., Liu, M. J., Nguyen, B., Luo, J. and Man, T. W. (2015). Understanding Consumers' Perceptions of Internationalizing Higher Education in Foreign Markets. Academy of Management (AOM), August 7-11, Vancouver.
  • Yuan, R. Z., Liu, M. and Luo, J. Chong, A. (2015). Conceptualizing Customer Perceived Green Value as a Second-order Construct. Advances in Consumer Research Asia Pacific Conference, June 19-21, Hong Kong.
  • Luo, J., Liu, M. Yuan, R. Z. and Yannopoulou, N. (2015) Does it Matter who should be Blamed? Minimizing Customer Aggression When Service Failed. Advances in Consumer Research Asia Pacific Conference, June 19-21, Hong Kong.
  • Liu, M., Luo, J. and Yuan, R. Z. (2015) The roles of legitimacy concerns, authenticity and income level in international supermarkets. Advances in Consumer Research Asia Pacific Conference, June 19-21, Hong Kong.
  • Yuan, R. Z., Liu, M. J., Luo, J. (2014). Why Consumers Buy Green Products? A Utility Theory Perspective. Association for Consumer Research Conference (ACR), Working Paper, October 23-26, Baltimore (USA).
  • Zhou, J.Z., Liu, M., Yuan, R. Z., Guan, Z. Z. and Luo, J. (2014). The Impact of Chinese Culture and Negative Emotions Towards Luxury Consumption: A Study of Chinese Consumers. 43th Annual Conference, European Marketing Academy (EMAC), June 3-6, Valencia (Spain).
  • Yuan, R. Z., Liu, M. Chong, A. and Luo, J. (2014). Green Consumption: The Roles of Green Value, Perceived Utilities and Purchase Intention. 43th Annual Conference, EMAC, June 3-6, Valencia (Spain).
  • Yuan, R. Z. (2013). Chinese Consumers’ Ethical Beliefs: An Investigation Into Chinese Consumers’ Attitudes Towards Business Affecting Their Ethical Beliefs. China Marketing International Conference, July 12-15, China.
  • Luo, J. Yuan, R. Z. Liu, M. and Moosmayer, D. (2013). Do Customers Buy Our Story? The Effects of Customer Attribution and Skepticism on Negative Emotion and Customer Aggression Following Service Failure. 42th Annual Conference, EMAC, June 4-7, Istanbul.
  • Chen, Y. Y. Yuan, R. Z. Moosmayer, D. and Liu, M. (2013). Need for Cognition as a Moderator in the Association between Advertising Avoidance and Skepticism Towards an Advertisement. 42th Annual Conference, EMAC, June 4-7, Istanbul.
  • Yuan, R. Z. (2012). Chinese Consumers’ Ethical Beliefs: An Investigation Into Chinese Consumers’ Attitudes Towards Business Affecting Their Ethical Beliefs. Ningbo Postgraduate Academic Festival. November 2-6. Ningbo.