University of Nottingham Ningbo China
Nottingham University Business School China
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MSc International Management (Marketing) 

_PRP1430

The CIM accredited MSc International Management (Marketing) programme equips you with insights and expertise in contemporary marketing solutions, and develops you into an innovative and strategic marketing practitioner. 

MSc International Management (Marketing) at NUBS China is a one-year full-time programme that is designed to develop your understanding of key areas in consumer behavior, marketing management, digital marketing and marketing strategy, backed courses of Chartered Institute of Marketing (CIM).

With strong quality teaching and research, our marketing division has an impressive international profile, which provides the students with first-class teaching and practically focused and grounded in the latest ideas and principles in marketing practices. As located in China, we also work with many Chinese and international organisations and industry to ensure that the teaching remains relevant to employers.

Duration  1 year full-time
Entry requirements

MSc Marketing is suitable for graduates from a wide range of subjects (i.e. Engineering, Sciences, International Business, Media and Communications, Management, and Entrepreneurship) and for those who do not have much knowledge of marketing theory.

IELTS 6.5 (no less than 6.0 in each element)

English language requirements

Start Date  September
Fees 90,000 RMB per year - Terms Apply
Department Faculty of Business

 For more information, please check Entry requirements

Industry Input 

Small group teaching reinforced by core seminar sessions is something you will not find everywhere. You will have the opportunity to learn from guest speakers and participate in industry placements and field trips.

In addition, we have built partnership with industry and companies to provide industry experiences and reflective learning. We have regular collaborated recruitment fairs with international companies such as L’Oreal, Nielsen, China Resources (Holdings) Co., Ltd, KPMG, and Mars China, which to provide marketing career opportunities for graduates.

Programme Structure

Please download Guidance for using Plan and Course Catalogue to check how to search details of modules.

Semester 1

Compulsory

Students must take all modules in this group:

Code

Title

Credits

BUSI4376

Marketing Management in the Digital Economy

20

BUSI4379

Consumer Behaviour and Analytics

20

BUSI4378

Marketing Strategy

20

 

Semester 2 

Compulsory

Students must take all modules in this group:

Code

Title

Credits

BUSI4530

Research Methods in Marketing

20

BUSI4383

Critical Marketing

20

Restricted

Students must take 20 credits from this group

Code

Title

Credits

BUSI4398

Digital Marketing

10

BUSI4381

New Product/Service Development and Management

10

BUSI4380

International Marketing

10

BUSI4385

Business to Business Marketing

10

 

Summer

Restricted

Students must take 60 credits from this group

Code

Title

Credits

BUSI4386

Marketing Dissertation

60

BUSI4387

Applied Marketing Project

60

Meet Programme Director 

Dr. Yi Wang

Programme Director of MSc International Management (Marketing) , Assistant Professor in Travel and Tourism

For academic enquiry, please email: fobpg@nottingham.edu.cn

Apply now

Make an enquiry

 

CIM accredited

CIM_MM

MSc International Management (Marketing) is a one year full-time program that is designed to develop your understanding of key areas in consumer behavior and consumption, marketing management, strategy, analytics and critical marketing. Thanks to a partnership with the Chartered Institute of Marketing (CIM), students can have the opportunity to acquire the CIM Diploma in Professional Marketing after your graduation. 

CIM is a world leading professional marketing body, providing trainings and qualifications that many global employers require.

 

Li yan

Marketing is almost everywhere in our life. I am fascinated about the principles and mechanism behind all kinds of marketing activities. Studying International Management (Marketing) postgraduate programme at UNNC allows me to drill down to the core ideas in this particular field. I am appreciated to have this opportunity to study here and satisfied with the overall teaching quality. Besides that, UNNC also serves as an excellent platform where you could meet with many brilliant, open-minded friends.

Li Yan, MSc International Management (Marketing) Student

 

* Note: For students who need degree verifications from the Chinese Ministry of Education, please note the verification document only states the degree titles without the specialisation in brackets.