Final Event of NUBS China Consulting 2020 Autumn

21 December 2020

NUBS China Consulting Programme was established and designed by professors at the Nottingham University Business School China (NUBS China). It is an 8-week student consulting programme that provides a platform for outstanding students from different backgrounds to extend themselves beyond the classroom and contribute to the real business.


The Programme aims to enhance students’ ability to put the theoretical knowledge they have acquired in their academic studies into practice and to enhance their office skills, presentation skills and project management skills. Students gain work experience by participating in real business projects, better equipping them for entry into the workforce.

The benefits for students include:

  • Get real-world work experience while living on campus

  • Hone students’ practical skills and apply your academic knowledge.

  • Great way to work with students from different disciplines (Business, International Communications, Science and Engineering, Arts and Languages, International Relations)

  • The reassurance of a supervising academic tutor who supports both you as well as the client.

In NUBS China Consulting 2020 Autumn Track, 32 students in 6 groups completed projects proposed by 4 companies and institutions.

  • Pan Flower (A flower shop set up inside the campus by our alumni)

  • Lemon-GO (A star-up focused on providing solutions for urban mobility)

  • Dajiao Wood (A furniture manufacturer, specialized in the design, manufacture and sales of home decor items)

  • Yun He Manufacturing and Trading (A local company in the industry of manufacturing and financial investment)

Together with X-Culture (Consulting Programme – global track), 7 presentations were made on 19th December 2020 in the New International Conference Centre at UNNC; all teams, mentors and instructors including Dr Dimple Thadani, Dr Fui Theng Leow, Dr Yangyang Jiang, Dr Tingting Ying, and Dr Lin Huang participated the final event.

The “Team 2” served “Dajiao Wood” project, consisting of 6 students, including Yihua Zhan, Yilin Peng, Qianhui Zhao, Hongjie Dai, Tianfang Shao, and Yapei Li, won the prize of “Best Team” of the Autumn Track.

Yuncong Li, from the X-Culture project, as one of the “Top 3” students, shared his experience of working with the global virtual team.

Congratulations all! You all are winners!