The Three Minute Thesis (3MT) competition challenges research students to explain their PhD thesis in just three minutes to a non-specialist audience.

We’re proud to announce that Weila Cui, from Nottingham University Business School China, has won the University of Nottingham Tri-Campus 3MT and now represents UoN in the U21 global competition. This event brings together finalists from world-leading universities to showcase clarity, creativity, and impact.

Weila’s presentation, “Exploring the integration of generative AI in advertising agencies: a co-creative process model for human-AI collaboration”, is especially timely as we all consider how AI will impact our work and livelihoods. Her research offers valuable insights into the evolving relationship between humans and AI in creative industries.

Help us celebrate this research excellence on a global stage, amplify the voice of emerging researchers, and join an international community that values clear, impactful research communication.

The People’s Choice Award is now open for voting, and your support can make a difference. Please cast your vote for Weila Cui by clicking here.