From 10 to 12 December, 2025, the inaugural International Conference on Business Education Case Innovation was held in Ningbo. This high-calibre event established a premier international platform for exchange and formally announced the launch of the Nottingham Global Case Centre.
This strategic upgrade transforms the original Nottingham Case Innovation Centre (NCIC) into the Nottingham Global Case Centre (NGCC). As the only official case centre within the University of Nottingham's global system spanning the UK, China, and Malaysia, it represents a significant step in leveraging the University’s deep expertise in business case development and extending it onto a broader, globally connected platform to advance research and commercial innovation.
Professor Huimin Song, Director of the Centre and Professor of Accounting at UNNC, stated, "Since its establishment in September 2023, the Centre has remained dedicated to developing high-quality business education cases and enhancing case-teaching pedagogy, earning recognition from the international community. Commissioned by the United Nations Global Compact, several reports led by the Centre have been published through the organisation's global channels. Furthermore, the Centre's teaching case series on Geely's Acquisition of Proton has been included in three of the world's most authoritative case publishers: Harvard Business Publishing, Ivey Publishing, and the CEIBS Case Centre."
Professor Jane Norman, President and Vice-Chancellor of the University of Nottingham, has previously emphasised that this upgrade not only creates a cutting-edge platform for globalised case teaching and academic research, but also deepens the Centre's collaboration with industry, laying a solid foundation for cultivating business leaders with a global outlook.
The conference, themed "Connecting Classrooms to Boardrooms: Co-Creating Business Cases for Future-Ready Education", attracted experts from leading case publishers and business schools, including The Case Centre, The Hong Kong Polytechnic University Faculty of Business, Ivey Publishing, and CEIBS, alongside industry representatives. The event prompted multiple rounds of high-level dialogue on innovative pathways for global business case development.
Throughout the conference, participants engaged in keynote speeches, teaching demonstrations, roundtable discussions, and international link-ups, exploring topics spanning business practice, academic research, pedagogical application, and case publication.
This event marks another significant milestone in UNNC's ongoing efforts to integrate international resources and engage actively with global priorities. The University will continue to contribute insight to global issues through pioneering academic research, the creation of international exchange platforms, and the cultivation of future-ready talent.
Published on 12 December 2025