Dr. Yueqiu (Rachel) HU

Manager for Researcher Training and Development

Graduate School

PhD candidate, University of Nottingham Ningbo China (2019-2022)

MSc. Corporate Communication, Chinese University of Hong Kong (2016-2017)

BA. Economics/ International Relations, Syracuse University (2012-2015)

Dr. Rachel Hu obtains her PhD degree at Nottingham University Business School (NUBS) and has an MSc degree in Corporate Communication from the Chinese University of Hong Kong, and a BA degree in International Relations and Economics from Syracuse University in the United States. 

Before furthering her PhD study, she worked at NUBS as an assistant research fellow. Her research focuses on digital platforms, particularly on technology implementation in platform. Findings from her study have been published in peer-reviewed journals, including Information & Management (ABS3). She has also served as a reviewer for journals including Information and Management, Information System Journal, etc.

• PGR compulsory training:
  • Preparing Your Annual Review
  • Publishing in Peer-review Journal
  • Peer-review Process
  • Communication Your Research
  • Career Development
• Graduate School Research Recognition

Digital platform; technology implementation in platform; platformization

LDS innovation fellowship scheme

Dual Circulation and Economic Development

Journal Paper

1. S., Hu, Y.*, Chong, A. Y. L. & Tan, C. (2021). Leveraging Blockchain Technology to Control Contextualized Business Risks: Evidence from China, Conditional Accept in Information and Management
2. Hu, Y., Zheng. S., Chong, A. Y. L., Lim, E., & Tan, C.* Preparing Ecosystems for Platformization: Insights from Multiple Case Studies, Third Round in Information System Journal

Book Chapter

1. Hu, Y., Zheng, S., & Chong, A. Y. L. (2019). Standing Out in the Crowd in the B2B Market: A Success Story from Xinhai Technology Group. China Branding(pp. 85-102). Palgrave Macmillan, Singapore.

Conference

1. Wang, G., Hu, Y., Zheng, S., & Tan, C., (2021) Platform Identity: An Alternative Theoretical Lens for Understanding Digital Platform Evaluation, JAIS Theory Development Workshop (conference presentation).
2. Hou, F., Guan, Z., Li, B., Hu, Y., & Chong, A. Y. L. (2020). Understanding Purchase Intention in E-Commerce Live Streaming: Roles of Relational Benefits, Technological Features and Fan Identity Salience, In Proceedings of the 24^th Pacific Asia Conference on Information Systems (PACIS 2020), Dubai, United Arab Emirates, June 20 – 24.

Doctoral Consortium

1. Participated 2020 AMCIS Doctoral Consortium for early PhD students