About WHICEB
Conference time
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May 28th to 31st, 2026
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Conference venue
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Ningbo
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The global landscape and competition are now undergoing profound transformations and restructuring. Rapid advancements in digital technologies, particularly emerging intelligent systems like generative AI, are reshaping business ecosystems and competitive paradigms. Simultaneously, sustainable development has become a global consensus and the key to the long-term competitiveness of enterprises. As a hub city for cross-border e-commerce in China, Ningbo city is the bridgehead and frontline for observing, practicing, and leading this round of globalization transformation with digital intelligence and sustainability as the core driving forces.
The WHICEB2026 will be held in Ningbo from May 28th to 31st, 2026. Through academic research presentations and session speaking, the conference will explore how digital platforms, AI technologies, and sustainable ecosystems are reshaping global value chains, empowering cross-border innovation, and fostering the business ecosystems of the future. Scholars in e-commerce, information systems, marketing, strategic management, and public management are welcome to participate in the conference and promote interdisciplinary research findings, and share the experience of different countries and regions. English will be the formal language at the conference.
World-class scholars in digital platforms, intelligent technologies, and sustainable ecosystems will be invited to give keynote speeches. Workshops on different topics will be organized together with academic institutions located within China or abroad. Doctor Consortium will be held at the conference to activate youth scholars in enriching academic activities.
Proceedings Publication
We only accept full research papers (less than 12 pages, LNBIP format) from different aspects of business and disciplines. Research methods as case study, modeling, empirical study, on-site, questionnaire, or experimental study, are all welcome.
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Conference proceedings from 2003-2021 have been listed in the Conference Proceedings Citation Index- Science/Social Science & Humanities (CPCI-S or CPCI-SSH, the former Index to Scientific & Technical Proceedings®, ISTP).
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Conference proceedings of 2023 and 2025 have been published in Springer's Lecture Notes in Business Information Processing (LNBIP), and have been indexed by EI Compendex, CPCI, and Scopus index.
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The extended abstract of proceedings from 2011 will also be available at AIS eLibrary (http://ais.site-ym.com/?AISeLibrary ).
International Journal Recommendation
This conference will prepare a special issue of SSCI closely related to the conference theme, which is supported by SSCI-indexed international journals. Selected best papers from the proceeding will be recommended to the following international journals/special issues: Data and Information Management (EI), Electronic Commerce Research and Applications(SSCI) , Electronic Markets(SSCI) , Electronic Commerce Research(SSCI) , Industrial Management & Data Systems (SCI), Internet Research (SSCI) , Journal of Organizational and End User Computing (SCI & SSCI) , Journal of Information & Knowledge Management(EI) , International Journal of Networking and Virtual Organizations(EI）, Journal of Systems and Information Technology(EI).
Important dates
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Submission deadline for track proposal
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November 1st, 2025
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Easychair system open for submission
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November 15th, 2025
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Submission deadline for full manuscript
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January 18th, 2026
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Acceptance announcement and Registration
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March 15th, 2026
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Deadline for final camera-ready paper
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April 3rd, 2026
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Registration deadline (accepted paper)
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April 3rd, 2026
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Conference date
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May 28th-31st, 2026
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Conference Tracks for Submission
*Please click for more information:
Submission Requirement
Full Research Papers Requirements
The paper should be written in English and haven’t been published before. The topic of the paper should comply with conference tracks. A full research paper is expected to include innovative research results from empirical research, experiment, modeling or theory study. Excellent papers after double-blind review will be awarded ‘best paper nomination’ and be recommended to international journals. The length of the submitted paper should be less than 12 pages (typesetting as required by Springer's Lecture Notes in Business Information Processing format). At least one author of an accepted paper should attend the conference and present the paper, and accepted papers should register before April 2nd, 2025.
Paper Format Requirements
You are required to write and edit your paper highly in accordance with format requirements, with no changes to the format. Your paper should be submitted through EasyChair submission system (https://easychair.org/conferences/?conf=whiceb2026 ).
Submission Number Requirements
For the WHICEB2026 conference proceedings published in Springer's Lecture Notes in Business Information Processing, each author is allowed to accept as a maximum of three papers, with all author names listed in the order they appear in the submission. Each track chair is permitted to accept a maximum of one paper.
Conference committee
Conference Hosts
School of Economics and Management, China University of Geosciences, Wuhan
Baden-Wuerttemberg Cooperative State University, Heidenheim, Germany
Organizers
Nottingham University Business School China
School of Economics and Management, China University of Geosciences, Wuhan
The Center for International Cooperation in E-Business (CICEB), China University of Geosciences, Wuhan
Sponsors(alphabetical order)
Association for Information Systems(AIS)
China Association for Information Systems (CNAIS)
China Information Economics Society
Wuhan University of Communication
Sponsoring Journals (alphabetical order)
Data and Information Management (EI & Scopus indexed)
Electronic Commerce Research (SSCI indexed)
Electronic Commerce Research and Applications (SSCI indexed)
Electronic Markets-The International Journal on Networked Business (SSCI indexed)
Industrial Management & Data Systems (SCI indexed)
Internet Research (SSCI indexed)
Journal of Database Management (SCIE indexed)
Journal of Information & Knowledge Management (EI & Scopus indexed)
Journal of Organizational and End User Computing (SCI & SSCI indexed)
International Journal of Networking and Virtual Organizations (EI & Scopus indexed)
Journal of Systems and Information Technology (EI & Scopus indexed)
Conference Co-Chairs
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Jing Zhao, Professor, CICEB, School of Economics and Management, China University of Geosciences,Wuhan
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zhao5563@outlook.com
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Juergen Seitz, Professor, Baden-Wuerttemberg Cooperative State University Heidenheim, Germany
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seitz@dhbw-heidenheim.de
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Doug Vogel, Professor, AIS President 2012-2013, Harbin Institute of Technology, China
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isdoug@hit.edu.cn
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Program Committee
Chairs:
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Weiguo (Patrick) Fan, Professor, University of Iowa, USA
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weiguo-fan@uiowa.edu
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Zhen Zhu, Professor, China University of Geosciences, Wuhan
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zhuzhen2008@gmail.com
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Alain Chong, Professor, University of Nottingham Ningbo China
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alain.chong@nottingham.edu.cn
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Members:
Yukun Bao, Professor, Huazhong University of Sciences & Technology, China
Xiayu Chen, Associate Professor, Hefei University of Technology
Juan Chen, Associate Professor, Anhui University of Finance and Economics
Zhaohua Deng, Professor, Huazhong University of Science and Technology
Rong Du, Professor, Xidian University
Chunmei Gan, Associate Professor, Sun Yat-sen University
Zhongyi Hu, Associate Professor, Wuhan Univerisity
Wei Hu, Distinguished Research Fellow, Tongji University
Chenwei Li, Assistant Professor, Xi'an Jiao-tong Liverpool University
Xixi Li, Associate Professor, University of Science and Technology Beijing, China
Yanran Liu, Assistant Professor, University of Cincinnati, USA
Zilong Liu, Professor, Dongbei University of Finance & Economics
Jing Ma, Lecturer, China University of Mining and Technology, Beijing
Jian Mou, Associate Professor, Pusan National University, Korea
Zhao Pan, Associate Professor, Huazhong University of Science and Technology
Sunghan Ryu, Professor, University of Nottingham Ningbo China
Yuan Sun, Professor, Zhejiang Gongshang University
Yongqiang Sun, Professor, Wuhan University
Nan Wang, Associate Professor, Wuhan University
Fang Wang, Professor, Wilfrid Laurier University
Peng Wang, Associate Professor, Northwestern Polytechnical University
Yi Wang, Professor, Southwestern University of Finance and Economics
Xiaojie Wu, Professor, Guangdong University of Technology, China
Shaobo Wei, Professor, Hefei University of Technology
Huosong Xia, Professor, Wuhan Textile University, China
Xiaobo Xu, Professor, Xi'an Jiaotong-Liverpool University
Ying Yang, Professor, Hefei University of Technology
Jun Zhang, Senior Lecturer, Monash University, Australia
Ling Zhao, Professor, Huazhong University of Science & Technology
Xiabing Zheng, Associate Professor, University of Science and Technology of China
Junjie Zhou, Professor, Shantou University
Younghoon Chang, Associate Professor, University of Nottingham Ningbo China
Aihui Chen, Associate Professor, Tianjin University
Bingjie Deng, Assistant Professor, Xi'an Jiaotong-Liverpool University
Zhao Du, Professor, Beijing Sport University
Xiaodong Feng, Associate Professor, Sun Yat-Sen University
Dongxiao Gu, Professor, Hefei University of Technology
Shangui Hu, Professor, Ningbo University of Finance and Economics
Guoyin Jiang, Professor, University of Electronic Science and Technology of China
Jia Li, Professor, East China University of Science and Technology
Hua Liu, Lecturer, Anhui University
Yong Liu, Associate Professor, Aalto University School of Business
Yaobin Lu, Distinguished Professor, Huazhong University of Science and Technology
Liang Ma, Associate Professor, Shandong University of Finance and Economics
Guangqian Peng, Associate Professor, Capital University of Economics and Business
Marc Riar, Assistant Professor, IÉSEG School of Management
Si Shi, Professor, Southwestern University of Finance and Economics
Yongqiang Sun, Professor, Wuhan University
Hengqi Tian, Assistant Professor, University of Colorado Denver, USA
Shan Wang, Professor, University of Saskatchewan, Canada
Gang Wang, Professor, Hefei University of Technology
Hongpeng Wang, Associate Professor, Lanzhou University
Le Wang, Professor, Xian Jiaotong University
Qiang Wei, Professor, Tsinghua University, China
Nannan Xi, Associate Professor, Tampere University
Wei Xu, Professor, Renmin University of China
Pengzhen Yin, Associate Professor, Hefei University of Technology
Weiyong Zhang, Associate Professor and Chair, Old Dominion University, USA
Ning Zhang, Professor, Central University of Finance and Economics
Yiming Zhao, Professor, Wuhan University
Zhongyun (Phil) Zhou, Associate Professor, Tongji University
Session Chairs:
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Kanliang Wang, Professor, Renmin University, China
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kanliang.wang@gmail.com
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Jinghua Xiao, Professor, Sun Yat-Sen University, China
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lnsxjh@mail.sysu.edu.cn
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Rong Du, Professor, Xidian University, China
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durong@mail.xidian.edu.cn
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Xiangbin Yan, Professor, Guangdong University of Foreign Studies, China
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Yi Jiang, Associate Professor, China University of Geosciences, Wuhan
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wuhanjoey@163.com
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Jenny Pu, Associate Professor, University of Nottingham Ningbo China
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jenny.pu@nottingham.edu.cn
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Publicity Chairs & Proceedings Editors
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Yiliu (Paul) Tu, Professor, University of Calgary, Canada
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paultu@ucalgary.ca
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Maomao Chi, Professor, China University of Geosciences, Wuhan
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chimaomao@aliyun.com
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Organization Committee
Chairs:
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Yao Zhang, Associate Professor, China University of Geosciences, Wuhan
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orangeyao@126.com
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Jie Yu, Professor, University of Nottingham Ningbo China
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Jie.YU@nottingham.edu.cn
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Secretary-general:
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Fei Wang, Associate Professor, China University of Geosciences, Wuhan
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wangfei@cug.edu.cn
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Zhao Cai, Professor, University of Nottingham Ningbo China
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Zhao.Cai@nottingham.edu.cn
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Members:
Boying Li, Associate Professor, University of Nottingham Ningbo China
Jie Fang, Assistant Professor, University of Nottingham Ningbo China
Sunny Zheng, Assistant Professor, University of Nottingham Ningbo China
Jing Wang, Assistant Professor, China University of Geosciences, Wuhan
Qingxin Meng, Assistant Professor, University of Nottingham Ningbo China
Yueyue Zhang, Assistant Professor, University of Nottingham Ningbo China
Yating Peng, Associate Professor, China University of Geosciences, Wuhan
International Advisory Board
Chairs：
Joey George, Professor of Iowa State University, USA, AIS President 2010-2011,
Robert Kauffman, Professor, Copenhagen Business School, Danmark
J. Christopher Westland, Professor, The University of Illinois at Chicago, USA
Chee Wei (David) Phang, Professor, University of Nottingham Ningbo China
Pacific Asian:
Patrick Chau, Professor, Beijing Normal University-Hong Kong Baptist University United International College (UIC)
Guoqing Chen, Professor, Tsinghua University, China
Wei Kwok Kee, Professor, AIS President 2003-2004, National University of Singapore, Singapore
Feicheng Ma, Professor, Wuhan University, China
Jiye Mao, Professor, ShanghaiTech University, China
Michael D. Myers, Professor, AIS President 2006-2007, University of Auckland, New Zealand
Bernard Tan, Professor, AIS President 2009-2010, National University of Singapore, Singapore
Kanliang Wang, Professor, Renmin University, China
Nilmini Wickramasinghe, Professor, Deakin University, Australia
Kang Xie, Professor, Sun Yat-Sen University, China
Qiang Ye, Professor, University of Science and Technology of China, China
J. Leon Zhao, Professor, City University of Hong Kong, Hong Kong China
Han Zhang, Professor, Hong Kong Baptist University
North American:
Bob Carasik, Wells Fargo Bank, USA
Yili (Kevin) Hong, Professor, University of Miami
Zhangxi Lin, Professor, Texas Tech University, USA
Ning Nan, Associate Professor, University of British Columbia, Canada
Paul A. Pavlou, Professor, University of Houston, USA
Arun Rai, Professor, Georgia State University, USA
Xinlin Tang, Associate Professor, Florida State University, USA
Richard Watson, Professor, University of Georgia, USA
Christopher Yang, Professor, Drexel University, Philadelphia, United States
Zhongju Zhang, Professor, University of Arizona, USA
European:
David Avison, Professor, ESSEC, France
Niels Bjorn-Andersen, Professor, Copenhagen Business School, Denmark
John Qi Dong, Professor, Nanyang Technological University, Singapore
Reima Suomi, Professor, Turku School of Economics, Finland
Yao-Hua Tan, Professor, Vrije University Amsterdam, Netherlands
Hans-Dieter Zimmermann, Professor, FHS St. Gallen, University of Applied Sciences, Switzerland
Contact us
Website: http://whiceb.cug.edu.cn/en/
E-mail: whiceb2018@hotmail.com for authors outside China Dr. Fei Wang & Yao Zhang
whiceb2015@vip.163.com or whiceb@aliyun.com for authors in China Dr. Jing Wang
Sina Weibo: http://weibo.com/whiceb
Address: 68 Jincheng Street, School of Economics and Management, China University of Geosciences, Wuhan 430074, P. R. China
Wechat:
