The Nottingham Case Innovation Centre (NCIC) was officially established in September 2023 as a university-level research Centre under the University of Nottingham Ningbo, China (UNNC). It is operated by the Business School of UNNC. The NCIC is dedicated to developing high-quality business education cases that reflect the latest trends, challenges, and practices in the business world, thereby enhancing case-based learning at UNNC. The establishment of the NCIC signifies a new era in UNNC's business education. The centre is dedicated to advancing the development of business teaching cases and promoting innovative case teaching with an open and creative mindset, bridging the gap between theoretical knowledge and practical business challenges.

External Engagement
By partnering with industry leaders and organisations, NCIC aims to offer resources and platforms for teachers to develop more impactful business education cases. To accelerate the Centre's growth, we invite collaboration with other universities and prominent research institutions to exchange case resources and teaching insights, undertake joint research and collaborative projects, and enhance the effectiveness and competitiveness of case writing and teaching.
Case Publication
Cases developed by the NCIC will strive to be published in top-tier case repositories (E.g. Ivey& Harvard).
Enhancing teaching case development and student learning
The NCIC is set to introduce a variety of educational tools, including organising premier case-related events such as workshops and forums. These gatherings will provide a vibrant environment for educators and students to interact with and learn from industry experts. Furthermore, through comprehensive training programs and practical experience, educators will enhance their case teaching techniques. This approach will boost student engagement, foster critical thinking skills, and prepare students for the global business landscape. By doing so, the NCIC is dedicated to contributing to the cultivation of international business professionals with a worldwide perspective. By doing so, NCIC is committed to contributing to developing international business professionals with a global perspective.
Aspirations from Director
In this era of rapid change, innovation and persistence are our cornerstones. We believe that only by staying current and continually innovating in education can we infuse our educational efforts with a continuous stream of vitality.
NCIC is dedicated to upholding high standards of professional ethics, which we demand of ourselves and which society and our students expect from us. We strive to develop each high-quality teaching case to be not only highly forward-thinking and applicable but also capable of contributing valuable insights in practice.
NCIC News
- Beijing, 29 November: The University of Nottingham Ningbo China (UNNC) and the United Nations Global Compact (UNGC) have officially launched a joint sustainability case collection in Beijing. Entitled "20 Case Examples of Private Sector's Sustainable Development in China for 20 Years", the report highlights exemplary ESG practices among corporates in China and will be disseminated globally in multiple languages through UN channels. Read more: https://mp.weixin.qq.com/s/VtWPRV4Aw24gm10lYyb7jA
- On 27 April, the NCIC Launch Ceremony was successfully held at the New International Conference Center of the University of Nottingham Ningbo China (UNNC). Mr Zhicheng She, a guest from the Ningbo Education Bureau, Mr Thomas Murphy, Chief Financial and Planning Officer of UNNC, Professor Kok Wei Khong, Dean of Nottingham University Business School China, and Dr Huimin Song, Director of NCIC, jointly unveiled the centre. This marks a new stage in the development of case teaching at UNNC. Read more: https://www.nottingham.edu.cn/en/Business/News/FOB-News-Article.aspx?id=fed550bd-32f0-4620-9d04-8e3dc1b9fbd9&language=en-GB
- UNNC has recently announced the official establishment of NCIC, which will function under the remit of the Nottingham University Business School China. Its primary aim is to bolster the education quality at UNNC through the development and integration of research cases, which echo the latest trends, challenges, and practices within the business realm. By doing so, NCIC is dedicated to continuously enhancing the overall education quality at UNNC while fostering an environment of constant innovation in the field of case teaching. Read more: https://www.nottingham.edu.cn/en/Business/News/FOB-News-Article.aspx?id=f24251ed-7b79-45dd-8529-14ea4a1ba52a&language=en-GB
Contact us
NCIC@nottingham.edu.cn +86-0574-88180000(ext. 6542 or ext. 6550 )