This year marks the 20th anniversary milestone of the University of Nottingham Ningbo China (UNNC). We are not only celebrating and honouring the splendid achievements of the past two decades but also taking this opportunity to unveil the university's new brand proposititon and its lead brand tagline – "Creating the future, today."

Standing at the intersection of the past and the future, UNNC will portray a clearer and more identifiable brand image, vividly illustrating a new era of educational innovation and international cooperation. We stand steadfast in our commitment to forging a fresh chapter in world-class international higher education.

Throughout our history, UNNC has laid the strategic foundation with internationalised educational features and a forward-looking educational model, shaping innovators and leaders who can mould the future and drive social progress.

Facing the ever-changing and uncertain future, UNNC actively embraces change. With the fearlessness and innovation of pioneers, we introduce a brand image with a powerful spiritual core and appealing force, exploring and expressing the inner style of a university facing the future, inspiring and leading the way forward.

UNNC has gathered the wisdom of industry-leading experts to build the new brand system. Through multi-dimensional visuals, videos, and narratives, it vividly interprets the core of educational innovation, showcases the unique value of UNNC's international education, conveys the power of hope and belief, and inspires boundless courage, ambition, and future possibilities.

To better connect the "future" with the "today," we employ cutting-edge AIGC and AR technologies. The brand's primary visual elements ingeniously integrate AR technology, allowing viewers to instantly immerse themselves in UNNC's unique campus environment and academic atmosphere simply by scanning posters, intuitively grasping UNNC's educational philosophy and value pursuit.

Through visually stunning storytelling, the brand video vividly illustrates how UNNC leverages cutting-edge technology to empower educational reform. An AI-generated voice passionately echoes UNNC's new brand tagline – "Creating the future, today" – boldly declaring to the world: we are not just embracing the future; we are creating the future, starting from every single "now".

Through visually stunning storytelling, the brand video vividly illustrates how UNNC leverages cutting-edge technology to empower educational reform. An AI-generated voice passionately echoes UNNC's new brand tagline – "Creating the future, today" – boldly declaring to the world: we are not just embracing the future; we are creating the future, starting from every single "now".

To the people who have the highest potential and a desire to succeed, UNNC is the international higher education pioneer that illuminates the future with a redefined future-oriented teaching and learning model, redesigned future-oriented extracurricular experiences, and long term commitment to future-oriented social engagement.

Here, UNNC builds a bridge between East and West, committed to fostering a diverse and inclusive community where knowledge knows no boundaries, integrating global technology to support local development, and fostering cooperation and prosperity.

Here, UNNC turns inspiration into action, weaving together advanced technology, ground-breaking ideas, and talent cultivation, partnering seamlessly with industries to address local challenges.

Here, UNNC has educators from all over the globe, dedicated to enlightening every curious mind with the best international education possible to help students reach their full potential and succeed on the global stage.

Here, UNNC is the cradle to the trailblazer and the pioneer, encouraging everyone to take the helm of their destiny, providing them the wings they need to fly into the unknown and reach the horizon of dreams.

The future is full of challenges, never-ending innovation, infinite possibilities.

Join us at UNNC. This is the place where we create a better future, together. Right here, right now, today.