Hey, visionary creators of UNNC! Ready to ignite your limitless creativity and dominate TikTok's global stage? The EasyYa Cup UNNC TikTok Innovation & Commerce Challenge is here—a fusion of artistry and real-world impact where your ideas meet entrepreneurial excellence!

Purpose of the Competition
This "EasyYa Cup UNNC TikTok Creative Challenge" aims to identify and nurture UNNC students with exceptional skills in visual media, audience engagement, innovative creativity, and business acumen. Through this competition, participants will enhance their ability to navigate online trends, experience the excitement of video-based e-commerce, and gain valuable opportunities to showcase their talents. By fostering collaboration between academia and industry, we aim to provide a springboard for future career and entrepreneurial success.

Key Highlights

A Platform for Creativity and Trend Awareness:

This competition is a stage where creativity and digital savviness collide. Your innovative ideas could go viral, and your ability to capture the pulse of online culture will set you apart.

E-commerce Skills Development:

From maximising exposure and engagement in the preliminary rounds to refining video production techniques and evaluating actual sales impact in the finals, this competition will sharpen your e-commerce skills. Learn how to create compelling content, captivate audiences, and transform ideas into tangible commercial value.

Attractive Rewards:

Winning teams will receive cash prizes and potential additional incentives, providing not only recognition for your talent but also a valuable boost for your future endeavors.

Participation Guidelines

Eligibility

Open to all current UNNC students, regardless of nationality or faculty. Participants must prepare an active TikTok account in the U.S. region in advance. You may compete individually or as a team (max 3 members per team).

Competition Timeline

12 March: Competition launch event, induction session, and registration

12–30 March: Preliminary round

31 March–1 April: Preliminary judging

2–15 April: Final round (content themes provided by EasyYa)

17 April (TBC): Final awards ceremony

Preliminary Rules

· On-site registration is available during the competition launch event.

· Participants/teams must self-register a U.S. TikTok account to upload competition videos. Guidance will be provided at the 12 March launch event and induction session.

· Participants/teams must upload 1–3 videos between 12–30 March. The judging panel will select the participants/teams that will advance to the final round according to the quality of the videos and their market response (e.g., views, engagement, creativity).

Final Round Rules

· Finalists will create product-promotion videos based on guidelines provided by the organisers.

· 1–3 videos must be submitted between 2–15 April. The judging panel will select the winning participants/teams based on the quality of the videos and their market response.

Evaluation Criteria

The judging panel is composed of representatives from EasyYa.

1. Platform Performance(40%): Video views, follower growth, and likes

2. Technical Excellence (40%): Editing, filming, and production quality

3. Holistic Evaluation (20%): Comprehensive assessment of the participant's performance

Organiser

Nottingham E-commerce matriX of Transformative practice (NEXT) – a student-led initiative under the UNNC Maker Lab – is dedicated to advancing skills in live-streaming e-commerce. NEXT empowers students to engage deeply with the industry, fostering expertise and enhancing competitiveness in employment and entrepreneurship.

For any inquiries, please contact Dr Boying Li (boying.li@nottingham.edu.cn), Director of NEXT