NUBS China secures several provincial and municipal research projects

17 December 2021

The Science Technology Department of Zhejiang Province has announced the results for the 2022 Zhejiang Natural Science Programme and Zhejiang Soft Science Programme applications for research grants and Nottingham University Business School China (NUBS China) has successfully secured several projects. 

As part of NUBS China, the project led by Professor Martin Liu, Professor in marketing and innovation, and the project led by Dr Yangyang Jiang, Associate Professor in marketing, both received grants from the Zhejiang Soft Science Programme. The project led by Professor Hing Kai Chan, Professor in operations management, and the project led by Dr Jenny Xiaodie Pu, Assistant Professor in business analytics, similarly received grants from the Zhejiang Natural Science Programme.

In addition, the project led by Dr Yangyang Jiang has received a grant from the Ningbo Soft Science Programme. A paper by Professor Fifi Jie Wang, Professor in organisational behaviour, has also been awarded the third prize for the Ningbo Excellent Natural Science Paper accolade.

PI: Professor Martin Liu

Zhejiang Soft Science Programme

Project: Study on the mechanism of establishing enterprise innovation ecosystem in Zhejiang Province: from the perspective of multi-stage and multi-dimensional internet infrastructure construction

This project will study the enterprise internet ecosystem based on the construction of multi-stage and multi-dimensional internet infrastructure. Specifically, the project is divided into four parts: Study 1 explores the multi-dimensional enterprise internet infrastructure combining technology and work; Study 2 explores how enterprises build and develop internet infrastructure at various stages of development; Study 3 explores and establishes the enterprise internet ecosystem, and Study 4 empirically analyses the internet ecosystem based on the above three studies.

PI: Dr Yangyang Jiang

Project: Examining the pathways and mechanisms of digital servitisation in Zhejiang manufacturing firms

This project explores the pathways of digital servitization for manufacturing firms in Zhejiang Province. It also investigates the role of the firms' capabilities and the regional environment in the digital servitization process. The findings enrich the understanding of the transformation to a digitally servitised manufacturing firm and aid manufacturing firms to formulate a digital servitization strategy.

Key Scheme of Ningbo Soft Science Programme

Project: Research on application scenarios of Ningbo's sci-tech innovation digital reform

This research project aims to explore the scenarios of Ningbo manufacturing firms in their transformation into solution providers and understand the role of a firm's structure in affecting these scenarios. The findings will assist Ningbo manufacturing firms to succeed in digital transformation.

PI: Professor Hing Kai Chan

Zhejiang Natural Science Programme

Project: Impact mechanism and strategy of supply chain resilience based on digital platforms in the COVID-19 context

Based on the case of Zhejiang Province as a manufacturing and open province, this project clarifies the impact mechanism of supply chain resilience on digital platforms, and the function of digital platforms in supply chain processes and different subjects. The research will help supply chain enterprises make better use of digital platforms, and provide strategic guidance for others to improve supply chain resilience in the future by applying digital platforms.

PI: Dr Jenny Xiaodie Pu

Zhejiang Natural Science Programme

Project: Market entry modes by platform owners entering complementary markets: ntecedents and impacts

With the development of the platform economy, the industry monopoly formed by large platform enterprises impedes fair competition in the market, and the healthy and sustainable development of the platform economy in Zhejiang Province. In order to create a fair market environment and promote the standardised development of platform competition, the project tries to understand the co-opetition relationship between platform owners and their complementors. Specifically, it focuses on how and why platform owners enter complementors' market spaces and the consequences of their entry.

Winner: Professor Fifi Jie Wang

Third prize for the Ningbo Excellent Natural Science Paper accolade

Paper title: Team creativity/innovation in culturally diverse teams: A meta-analysis

This meta-analysis investigates the direction and strength of the relationship between diversity in culturally diverse teams and team creativity/innovation. The research has practical implications for managers and leaders on how to help companies truly benefit from team diversity so that they can maximize the strengths of multicultural teams and minimize their shortcomings.

Professor Martin Liu, Associate Dean for Research and Knowledge Exchange at NUBS China, said, "Besides these provincial and municipal grants, five early career researchers at NUBS China were awarded five NSFC Young Scientist Funds earlier this year. These successful cases mark a significant increase in obtaining external funding. External funding is an essential input to achieve the University Research Strategy and thrust for outputs. At NUBS China, we strive to establish a vibrant research platform by providing research workshops/seminars, research databases, internal research funding, and the professional help of research assistants; faculty members will have more opportunities to lead or participate in research projects with local and national significance."

In recent years, NUBS China has developed scientific research, and actively integrated domestic and foreign research projects, making great achievements especially in the application of provincial and national projects. NUBS China will continue to provide researchers with strong support and encourage them to undertake research with the highest standards and enable national development through scientific research. NUBS China professors also apply their research results to the teaching process, which inspires students to think, improve their academic research capabilities, and help solve practical problems in the business world.