Nottingham University Business School China
Martin J. Liu
Interim Dean, Professor of Marketing and Innovation
Prof. Liu worked in Procter & Gamble (P&G) and Unison Marketing Inc. in North America. He also has extensive experience in consulting working alongside multinational companies such as Saatchi & Saatchi, Ogilvy, Atos Origin and Keppel Group as well as governments in both China and Taiwan. He also consults for small and medium companies in consumer markets such as Canada, China, India, Singapore, Taiwan, United Kingdom and the United States. He currently holds the Associate Fellowship at the University of Warwick and the Chartered Institute of Marketing. Prof. Liu has research expertise in the area of consumer behaviour, brand strategy and e-commerce marketing strategy.