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Alumna Belle Chen named in Forbes' "30 under-30"

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Forbes China recently released its latest “30 under 30” list, which recognises young leaders in business and industry. A former University of Nottingham Ningbo China (UNNC) student, Belle Chen, made the list due to her entrepreneurial achievements in retail and e-commerce.

Immediately after her 2015 graduation with a BSc International Business Management, Belle Chen devoted herself to her start-up business. After several unsuccessful investments in education consultancy, cafes and bars, she finally found success by running virtual reality (VR) gaming centres.

In 2016, Belle and her partners renovated an old fashioned electronics store in her home-town Wenzhou, Zhejiang province - into a cutting-edge a VR gaming centre. The property owner offered Belle a half-year rent-free agreement, and only 43 days after opening the business had repaid its 500,000 RMB start-up cost.

After this initial success, Belle set about developing an offline VR gaming business. She subsequently co-established the “Seekers” VR gaming brand, partnering with major shopping malls across China. Within two years, the business boasted 186 VR gaming centres in over 40 cities and total revenue exceeding 230 million RMB.

Reflecting on her time at UNNC, Belle said what she learned at the University had a lasting influence on her career. “The inclusive mind-set and spirit of teamwork that UNNC values had such a vital impact on me,” she said. “Although I didn’t quite fully understand back then, I recently came to realise how much the business cases we studied in class later helped me in the real world.”

Looking ahead, Belle’s ambition is to make “Seekers” a leading VR gaming company and for it to become a more diversified business. 

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Graduate named in Forbes under-30 list

Posted on 9 August 2018