University of Nottingham Ningbo China
The University of Nottingham
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Doing Business in China

Programme director:

Rajan Lamuel Gaikwad

Teaching Fellow in Human Resource Management, Nottingham University Business School China



Please click here to download the leaflet.

Doing Business in China

Doing Business in China



Course introduction

Dates: Monday 25 June to Friday 6 July 2018                                       Number of credits: 10 UNNC credits

Welcome to ‘Doing Business in China’, a two week summer programme which introduces you to the multifaceted and complex Chinese business environment and focuses on key aspects of doing business in China. There really is no better way to find out how China works than by coming to study in China. And there really is no better way to discover how Business in China works, than to come to the home of ‘Made in China’ – the port city of Ningbo,  a city of around 7.5m people yet regularly in the top 15 of China’s fastest growing cities. With the biggest port in the world and an entrepreneurial spirit that led to the growth of Shanghai, Ningbo is ideally placed to help you learn more about ‘Doing Business in China’, and where better to do that than at the University of Nottingham Ningbo China?

Whichever way you look at it, China is powerful. On various economic measures, it has outperformed most major economies. In terms of regional influence, it is a major player, and when you consider its history, it has branded itself as a moderating influence in the region. So much so, in fact, that western and non-Chinese businesses and organisations have appeared to bend over backwards to enter the Chinese market, or to manufacture their products here so much more cheaply than back in their own countries. China wields significant influence through its increasing presence in global supply chains, the importance of its market for many foreign firms, the rising importance of its outward foreign direct investment and through being seen to maintain a stable and harmonious society which manages to provide for its citizens.

And yet companies have struggled to understand this economic giant which just seem to be so able to adapt to different situations. Yes, China has grown economically, but does that make it a place where everyone can do business, or just the shrewd few?  And how will it respond to real demographic changes, or cope with increasingly inflation? And are those ideas about a cultural harmony in China really true, or just a romantic notion that China is able to sell to those who wish to do business in the ‘Middle Kingdom’?

The summer school will comprise of ten sessions taught over the two weeks in three hour block covering issues such as:

  • Digital Marketing in China
  • Understanding China’s economy
  • Starting and managing a social enterprise in China
  • Corporate Social Responsibility in China
  • Innovation in China
  • Understanding China’s culture
  • Zhejiang, Ningbo and regional variations in China

Participants may also like to take the Mandarin for Work language module which will run alongside this module.


Session Outline

All sessions will take place between 9am-12pm, unless otherwise indicated. Specific content and topics will be available on the relevant Moodle site in due course, but this gives you an indication of what you will be studying.

Sessions and Presenter(s)

Key Information


(Dr Annie Ruan)

In this session, we will first get an overview about the economy in Zhejiang province and Ningbo city. We will then study the E-bike case (Lu Yuan E-bike is based in Zhejiang province) to see how this industry started and evolved over the past two decades. This will be followed by another HBR case study of a famous Ningbonese company – Fotile – which showcases the R&D strength of a Chinese company and their search for a unique management/ corporate culture.


(Dr Juergen Seufert)

In order to understand companies’ financial positions, statement of profit and loss it requires some basic knowledge about accounting. This lecture will provide students with an overview of financial accounting, the major accounting policies of IFRS and crucial accounting entries to comprehend companies’ annual reports. Up on completion of this module students will understand the underlying principles of financial statements, the decision usefulness of accounting figures, the major differences in accounting treatments and the derived values. To this end students can gain a better comprehensions of financial reports, their information content and usefulness for investment decision making.



(Dr Peter Hofman)


To some the idea of CSR in China seems a little distant, but the government and companies appear to be paying more attention to this issue. Is that attention real, or is it simply a pretense?


This final taught session of the programme is designed to enable you to reflect on what you have seen and heard, and to refine your ideas of what it means to live and work cross-culturally. China is complex – a mix of Communism, Confucianism and Capitalism, so how does this mix actually work in China? And how easy is it to adapt to live in such a country?


(Prof. Shujie YAO)


An introduction to the national and general issues that drive China’s economic growth. Can it be sustained? How does this relate to a new middle class which has recently emerged?


(Prof. Cong CAO)


The lecture starts with an introduction to key concepts relating innovation.  It then moves on to a discussion of key developments in China's policies with implications for innovation.  They include but are not limited to intellectual property rights protection, anti-monopoly legislation, and regulations on listing start-ups at international stock exchanges.



1. Fotile, Cixi

2. Ningbo Diary Milk Factory, Ningbo

(Yet to be confirmed and may change)

We can have one factory visit each week.