The aim of the workshop is to discover new service-led growth strategies and get hands-on experience on generating innovative business models. The workshop offers huge opportunities for a sustainable growth of the Chinese truck sector, through better ways for satisfying fleet owners/operators. Participants will learn how to formulate a competitive strategy, design sustainable service-based business models and attractive value proposition. The workshop will feature leading industrial executives and academic experts in business operations. Key activities include presentations and discussions grouped into key themes such as Sustainability, Competitive Strategy and Business Model, Servitization and Service-based Business Models.