University of Nottingham Ningbo China
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The Engage programme and the Government Communication Network in the UK

07 May 2013 (13:30-17:00)

The Institute for Creative and Digital Cultures (ICDC) are pleased to invite you to the following seminar delivered by Dr Philip Ramsey.

About the talk

This talk will undertake an analysis of the Engage programme launched by the Government Communication Network (GCN) in the UK in April 2006. Operating under the New Labour government (1997-2010), the GCN was in part responsible for a shift in government communication that saw the establishment of private sector communication principles. Under the Engage programme, the public began to be conceived of as an 'audience', while citizens began to be conceived of as 'customers'. The talk will show that the government communication structures that were in place by 2010 amounted to a realisation of the communication policies that New Labour pursued in opposition, some of which date back to the 1980s.


Dr Philip Ramsey is Assistant Professor in Digital and Creative Media at the University of Nottingham Ningbo China. His research is on political communication in the UK, public sphere theory, and the relationship between media and democracy. His PhD was completed at the University of Ulster (Northern Ireland) and focused on the New Labour’s government communication policies.