University of Nottingham Ningbo China
School of
Contemporary Chinese Studies
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Xiaoling Zhang

Associate Professor in Chinese Studies, Visiting Scholar






Dr Xiaoling Zhang was the Teaching Director for the School of Contemporary Chinese Studies at Nottingham’ UK Campus before she came to the China Campus in Ningbo to set up the School of Contemporary Chinese Studies. 

Dr Zhang's research interests span the transformation of media, culture and society in China. Taking interdisciplinary approaches, combining fieldwork, documentary studies and discourse analysis, she has published widely on the shifting cultural and media landscapes in China, especially the new media technologies.

Her edited book together with Prof Yongnian Zheng, titled “China's Information and Communications Technology Revolution: Social changes and state responses" by Routledge examines China's ICT revolution, explores the social, cultural and political implications of China's transition to a more information-rich and communication-intensive society.

Her recent published book titled “The Transformation of Political Communication in China: from Propaganda to Hegemony” investigates the different forces that have been interacting with and contributing to the transformation of political communication in China against the backdrop of a transforming and transitional China. 

In the past few years, Dr Zhang has won funding from BA, IO of UNUK and CCKF to examine and explore how China promotes its "soft" power through its different platforms, but especially its international communication channels, and to assess its actual penetration and possible impact on the changing global information flow.

Funded by Arts and Humanities Research Council, UK, Xiaoling Zhang as CI has also started on a new project entitled "Building Images: exploring 21st century Sino-African dynamics through cultural exchange and translation”.

Dr Zhang is at the moment working with eight PhD candidates, some of them sponsored by high profile funding bodies such as AHRC, ESRC and university scholarships. She welcomes applications in the area of her research interest.

Expertise Summary

Media, culture and society in China; New media technologies; Television and Film studies; Popular culture; Chinese literature

Selected Publications


ZHANG, X., 2011 The Transformation of Political Information in China: from propaganda to hegemony World Scientific.

Edited book

ZHANG, X. and ZHENG, Y., eds. 2009 China's Information and Communications Technology: Social changes and state responses Routledge.

Journal articles

2013. How Ready is China for a China-style World Order?: China's state media discourse under construction African Media Studies. 34(3), 79-101

ZHANG, X. and GUO, Z., 2012 “Hegemony and Counter-Hegemony: the Politics of Dialects in TV Programs in China.” The Chinese Journal of Communication. 1-16

ZHANG, X., 2011 “From Totalitarianism to Hegemony: the reconfiguration of the party-state and the transformation of Chinese communicationJournal of Contemporary China. 20(68), 103 - 115

ZHANG, X., 2009. “China as an Emerging Soft Power: winning hearts and minds through communicating with foreign publics?” Global Media Journal. 4(June), 1-14

ZHANG, X., 2008. “The Death of Heroes in China,” China Information: a Journal on Contemporary Chinese Studies. 22(1), 119-137

ZHANG, X., 2008 “Internationalization and Chinese TV Drama Export TV Studies.” 2, 100-115

ZHANG, X., 2007 “Breaking news, media coverage and ‘citizen’s right to know’ in China,“ Journal of Contemporary China. 16(53), 535-545

ZHANG, X., 2007 “Seeking effective public space: Chinese media at the local level?China: an international journal. 5(1), 55-77

ZHANG, X., 2007 “Globalisation of Chinese TV Drama: Challenges and Opportunities,” Critical Studies in Television: Scholarly Studies in Small Screen Fictions. 2(2), 31-46

ZHANG, X., 2006 “Reading between the headlines: SARS, Focus and TV current affairs programs in ChinaMedia, Culture & Society. 28(5), 715–737

ZHANG. X., 2005 “Language, Identity and Communication among Chinese in the UK,”  the Journal of Overseas Chinese. 1(1), 110–120

ZHANG, X., 2002 “Them and Us in Shanghai Today,” International Journal of the Sociology of Language. 158, 141–161

ZHANG, X., 2001 “A Film Director's Criticism of Reform China: a close reading of Zhang Yimou's ‘Not One Less’China Information: a Journal on Contemporary Chinese Studies. 15(2), 131-139

SHI, X. and ZHANG, X., 2001 “Into the Era of Interaction” Chinese Television. 174(7), 28-32.

Book chapters

ZHANG, X., 2011. “Mass Media in ChinaIn: ZANG, X., ed., Understanding Chinese Society Routledge. 156-169

ZHANG, X., 2010. “China’s International Broadcasting: The Case of CCTV International.” In: WANG, J, ed., Soft Power in China: Public Diplomacy through Communication Palgrave Macmillan. 57 - 71

ZHANG, X, 2009. “From Propaganda to International Communication: China's promotion of Soft Power in the age of Information and Communication Technologies.” In: ZHANG, X. and ZHENG, Y., eds. China's Information and Communications Technology: Social changes and state responses Routledge.

SONG, L. and ZHANG, X., 2006 “The Entitled and the Un-entitled in China.”  In: CAI, F AND ZHANG, Z., ed., The Labour Market in Transitional China, China Population Publishing House. 168 - 188




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