Oliver is an Associate Professor of Strategy at the University of Nottingham Ningbo China. He previously filled academic roles at the University of Manchester (UK), Steinbeis University Berlin (Germany), the Tecnologico de Monterrey (Mexico) and Seoul National University (South Korea). Oliver also holds a permanent visiting position at the University of Tübingen’s Global Ethic Institute and is a Governing Responsible Business Research Fellow at Copenhagen Business School. His research interest lies in alternative business models as well as in responsible management learning.
Oliver is a long-standing contributor to the United Nations Principles for Responsible Management Education (PRME) initiative. He edits the responsible management education book collection; has coordinated UN working groups; and founded the Center for Responsible Management Education (CRME). Oliver serves on the editorial board of Academy of Management Learning and Education and has edited related special issues for the Journal of Business Ethics as well as for the Journal of Management Education.
Oliver’s lead-authored paper ‘How the leopards got their spots: A typology of corporate responsibility business models’ won the Annual Best Paper Cloverleaf Award at the third International Conference on New Business Models in 2018. In 2016, the paper ‘Income inequality: Value flow analysis, market narratives, and organizational practice’ co-authored by Oliver, won the best paper award of the Academy of Management Social Issues in Management Division. A workshop titled ‘Responsible Management Education in Action’, lead-organized by him won the 2015 best professional development workshop award of the Management Education and Development Division. His textbook ‘Principles of Responsible Management’ was reviewed and commended in Academy of Management Learning and Education in the same year.
Oliver has worked extensively as coach and consultant with dozens of companies and universities. Oliver also has designed and taught a variety of full courses on bachelor, master, PhD and executive education levels, including blended and massive open online courses such as the Coursera MOOC ‘Managing Responsibly’.
- Strategic Management: Process and Practice (BUSI3142, UG)
- Strategies for Corporate Social Responsibility (CSR) (P14087, PG)
- Research Philosophy (P15F06, PhD)
- Advanced Qualitative Research Methods (P15F09, PhD)
Oliver’s research combines two related areas. The first area is centred on business model change and innovation for sustainability, responsibility and ethics. The second area is responsible management learning and education, studying students’ and practitioners’ learning to become a ‘responsible’ manager. Oliver is also interested in performative studies of managerial and academic practices and enjoys viewing the world through a constructionist lens.
- Responsible Management (Learning and Education)
- Business Model Change and Innovation
- Heterogeneous organizations and organizing
Laasch, O. & Pinkse, J. (2019). How the leopards got their spots: Embedding responsibility into business models as strategic response across spaces of institutional complexity. Long Range Planning. [https://doi.org/10.1016/j.lrp.2019.101891]
Laasch, O., Moosmayer, D., Arp, F. (2019), Responsible practices in the wild: An actor-network perspective on mobile apps in learning as translation(s), Journal of Business Ethics.[https://doi.org/10.1007/s10551-019-04214-8]
Boons, F. & Laasch, O. (2019), Business models for sustainable development: A process perspective, Journal of Business Models, 7(1), 9-12.
Laasch, O., Jamali, D., Freeman, E. & Suddaby, R. (2019, forthcoming). The research handbook on responsible management. Cheltenham: Edward Elgar.
Moosmayer, D., Laasch, O., Parkes, C. & Brown, K. (2019, forthcoming). The SAGE handbook of responsible management learning and education. Thousand Oaks: Sage.
Laasch, O., & Conaway, R. N. (2019, forthcoming, 2nd ed.). Principles of responsible management: Glocal sustainability, responsibility, ethics. Stamford: Cengage.
Laasch, O. (2018). An actor-network perspective on business models: How ‘Being Responsible’ led to incremental but pervasive change. Long Range Planning [https://doi.org/10.1016/j.lrp.2018.04.002].
Laasch, O. (2018). Beyond the purely commercial business model: Organizational value logics and the heterogeneity of sustainability business models. Long Range Planning, 51(1), 158-183.
Laasch, O. (2017). The slow professor: Challenging the culture of speed in the Academy. Academy of Management Learning & Education, 16(4), 624-626.
Christopher, E., Laasch, O., & Roberts, J. (2017). Pedagogical innovation and paradigm shift in the introduction to management curriculum. Journal of Management Education, 41(6), 787-793.
Randles, S. & Laasch, O. (2016). Theorising the normative business model (NBM). Organization and Environment, 29(1), 53-73.
Christopher, E., Laasch, O. & Roberts, J. (2016). New approaches to introduction to management courses. Journal of Management Education, 40 (2), 223– 225.
Laasch, O. & Conaway, R. N. (2016). Responsible business: A textbook for management learning, competence and innovation (2nd ed.). Sheffield: Greenleaf.
Laasch, O., & Conaway, R. N. (2015). Principles of responsible management: Glocal sustainability, responsibility, ethics. Stamford: Cengage. [Translated to Mandarin Chinese, Spanish and Portuguese]
Laasch, O. (2014). Book review: Embedded sustainability: The next big competitive advantage by C. Laszlo and N. Zhexembayeva. Journal of Sustainable Mobility 1(2).
Csuri, M., Laasch, O., Nahsher, R. & Weybrecht, G. (Eds.) (2013). Inspirational guide for the implementation of PRME: Learning to go beyond. Sheffield: Greenleaf.
Conaway, R., & Laasch, O. (2012). Communication in responsible business: Strategies, concepts and cases. New York: Business Expert Press.
Laasch, O., & Yang, J. (2011). Rebuilding dynamics between corporate social responsibility and international development on the search for shared value. KSCE Journal of Civil Engineering, 15(2), 231-238.
Laasch, O., & Conaway, R. (2011). "Making it do" at the movie theatres: Communicating sustainability at the workplace. Business Communication Quarterly, 74(1), 68-78.
Laasch, O. (2010). Strategic CSR. In W. Visser, D. Matten, M. Pohl, & N. Tolhurst, The a-z of corporate social responsibility (2nd ed) (pp. 378-380). Chichester: Wiley.
Laasch, O. & Flores, U. (2010). Implementing profitable CSR: The CSR 2.0 business compass. In M. Pohl, & N. Tolhurst, Responsible business: How to manage a CSR strategy successfully (pp. 289-309). Chichester: Wiley.
Mocny, F. & Laasch, O. (2010). Inspirational guide implementing PRME in executive education. New York: United Nations PRME.
‘How the leopards got their spots: A typology of corporate responsibility business models’, 3rd Annual Conference on New Business Models, Sofia, 2018 (won Annual Best Paper Cloverleaf Award).
‘Communicative cocreation in Europe and China: Revisiting corporate responsibility communication strategies in the age of social media’, European Academy of Management Annual Meeting, Reykjavik, 2018 (nominated for best conference paper award) and Academy of Management Annual Meeting, Chicago, 2018.
‘Assembling organizational practices: The evolving business model of Allsafe’, Asian Council of Small Business Annual Conference, Tokyo, 2018.
‘Living the good life: App-enabled situated learning of sustainability, responsibility and ethics practices’, Academy of Management Annual Meeting, Chicago, 2018.
‘How “Being Responsible” changed The Company: An actor-network perspective on business models’, paper presentation at the Academy of Management Annual Meeting, Atlanta, 2017.
‘How the leopard got its spots: Commercial and responsibility logics in FTSE100 business models’, paper presentation at the Academy of Management Annual Meeting, Atlanta, 2017.
‘Responsible management competences: Building a portfolio for professional competence’, paper presentation at the Academy of Management Annual Meeting, Anaheim, 2016.
‘Embedding CRS into business models: The dynamics between devices and de-facto business models’, panel presentation for the PDW ‘Innovating for sustainability: The state of the art and beyond’, Academy of Management Annual Meeting, Anaheim, 2016.
‘Income inequality: Value flow analysis, market narratives, and organizational practice’, paper presentation at the Academy of Management Annual Meeting, Anaheim, 2016 (won best SIM division paper award).
‘Designing humanistic business models from paradigmatic practice’, paper presentation at the Academy of Management Annual Meeting, Vancouver, 2015.
‘A competence-based approach to responsible management education in practice’, panel presentation for the PDW ‘Responsible management education in action’, Academy of Management Annual Meeting, Vancouver, 2015.
‘Cross-curricular integration techniques – How to use a combined set of concepts, cases, and themes, to integrate sustainability, responsibility, and ethics, into any course?’, panel presentation for the PDW ‘Responsible management education in action’ Academy of Management Annual Meeting, Philadelphia, 2014.
‘Religious words: Furthering or hindering progress towards responsible management education?’, panel presentation for the PDW ‘Harnessing the power of spiritual and religious words’ Academy of Management Annual Meeting, Philadelphia, 2014.
‘An Integrative Model of Stakeholder Communication’, 76th Annual Convention of the Association for Business Communication, Montreal, 2011.
‘Strategic CSR: The CSR 2.0 Business Compass’, International Entrepreneurship (IntEnt) & family business conference, Monterrey, 2009.