University of Nottingham Ningbo China
Nottingham University Business School China
  • Intranet
      

Dirk C Moosmayer

Associate Professor in Marketing , Nottingham University Business School China 

Qualifications

Bachelor in Banking and Finance, University of Corporate Education Villingen-Schwenningen, Germany
Master in Information and Technology Management, University of St. Gallen, Switzerland
Dr. rer. pol., Institute of Marketing and Consumer Research, University of Hannover, Germany
Postgraduate Certificate in Higher Education, University of Nottingham, UK

Contact

  • Room 471, Trent Building
    University of Nottingham Ningbo China
    199 Taikang East Road
    Ningbo 315100 China  
  • +86 574 8818 0000 Ext. 9041
  • +86 574 8818 0125
  • dirk.moosmayer@nottingham.edu.cn
  • Office hour: Thursdays, 16:00-18:00
Dirk_MOOSMAYER_20180508

Biography

 

Since 2016 Associate Professor of Marketing at the Nottingham University Business School in China
2012-2015 Assistant Professor of Marketing at the Nottingham University Business School in China
2008-2011 Researcher at the Research Group for Management & Business-to-Business Marketing; RWTH Aachen University (Germany)
2004-2007 Doctoral Studies at the Institute for Marketing & Consumer Research; University of Hannover (Germany)
2002-2003 Consultant at The Boston Consulting Group GmbH, Frankfurt (Germany)
2001 Project team member in Operational and Systems Risk Management; PricewaterhouseCoopers Abidjan (Ivory Coast)
1999-2001 Master Studies at University of St. Gallen (Switzerland)
1995-1998 Commerzbank AG Stuttgart (Germany), Frankfurt (Germany), and Brussels (Belgium); University of Corporate Education Schwenningen.

 

Teaching summary

Current semester (2018)

  • Brand Management (undergraduate)
  • Essentials of International Marketing (postgraduate)
  • Cross-Cultural Communication (executive level)

Past teaching at UNNC (2012-17)

  • Advertising, Media and Marketing Communication (undergraduate)
  • Marketing and Society (undergraduate)
  • Marketing for Entrepreneurial Firms (postgraduate)
  • Essentials of International Marketing (postgraduate)
  • Marketing for Entrepreneurs (postgraduate)
  • Sales and Marketing for Specialists (executive)
  • International Business (executive)
  • International Business II (executive)
  • Leading Organisational Transformation (executive)
  • Advanced Sales Management (executive level)
  • Negotiation and Cross-Cultural Negotiation (executive level)

Visiting teaching positions

  • MSc Strategic Marketing; Imperial College London: Pricing (2018)
  • The Magellan MBA - GISMA Business School: Pricing (2017)
  • The Magellan MBA - GISMA Business School: Marketing (2016)
  • Maastricht School of Management / GISMA Business School: Marketing in a Global Context (2015)

Research summary

In my research I aim to enhance the understanding of personal values, preferences, and biases on business conduct and success. A special interest is related to social (human & environmental) versus economic values, which has gained particular business relevance through the current discussions on sustainability. Based on my strong background in marketing, price has particular relevance in my research: On the one hand, price represents the most concrete manifestation of economic values. On the other hand, as an impactful driver of businesses’ financial success, price is influenced by and subject to individual values and biases.

Current research interests

Business-to-Business Price Negotiations; Values in Management Education; Consumer Response to Corporate Social Behaviour

Honorary positions

- Associate Editor of the Academy of Management Learning & Education (2015-17) (ABS 4)

- Associate Editor of the Business Ethics : A European Review

- Editorial Board Member of the Journal of Business Ethics; Business and Society, Journal of Management Inquiry

-Visiting Scholar at the Universidad de Navarra, Pamplona, Spain (08/2016 - 02/2017)

- Affiliate member of the International Centre for Corporate Social Responsibility (ICCSR) at the University of Nottingham (since 2013)

-Visiting Scholar at the Institute of Global Ethics in Tuebingen, Germany (08-10/2013)

Publications

SSCI-indexed publications

Chen, Y. & Moosmayer, D.C. (2018). When Guilt is Not Enough: Interdependent Self-Construal as Moderator of the Relationship Between Guilt and Ethical Consumption in a Confucian Context. Journal of Business Ethics.

Moosmayer, D.C., Chen, Y. & Davis, S.M. (2017). Deeds Not Words: A Cosmopolitan Perspective on the Influences of Corporate Sustainability and NGO Engagement on the Adoption of Sustainable Products in China. Journal of Business Ethics.

Moosmayer, D.C. & Davis, S.M. (2016). Staking Cosmopolitan Claims - How Firms and NGOs Talk about Supply Chain Responsibility. Journal of Business Ethics, 135(3):403–417.

Moosmayer, D.C.; Niemand, T. & Siems, F.U. (2016) Ethical Reasoning in the Business-to-Business Negotiation: Evidence from Relationships in the Chemical Industry in Germany. Business Ethics : A European Review, 25(2): 128-143.

Moosmayer, D.C. (2015) Review of the Inspirational Guide for the Implementation of PRME. Academy of Management Learning & Education, 14: 303-306.

Moosmayer, D.C.; Chong, A.Y.L.; Liu, M.J.; Schuppar, B. (2013). A Neural Network Approach to Predicting Price Negotiation Outcomes in Business-to-Business Contexts. Expert Systems With Applications 40 (8): 3028-3035.

Moosmayer, D.C. (2012). Book Review: HBR Management Puzzles - an online resource presented by the Harvard Business Review in its free blog network. Academy of Management Learning & Education 12(4): 682-684.

Moosmayer, D.C. (2012). A Model of Management Academics’ Intentions to Influence Values. Academy of Management Learning & Education 11(2): 155-173.

Moosmayer, D.C. (2012). Negativity Bias in Consumer Price Response to Ethical Information. Business Ethics: A European Review 21(2): 198-208.

Moosmayer, D.C.; Schuppar, B. & Siems, F.U. (2012). Understanding Price Negotiation Outcomes in Business-to-Business Relationships – An Empirical Perspective from the Chemical Industry. Journal of Supply Chain Management 48(1): 92-106. 

Moosmayer, D.C. (2011). Professor’s as Value Agents – A typology of management academics’ value structures, Higher Education 62(1):49-67. 

Selected further refereed publications

Davis, S.D.; Moosmayer, D.C. (2014) Greening the Field? How NGOs are Shaping Corporate Social Responsibility in China. forthcoming in Journal of Current Chinese Affairs.

Moosmayer, D.C. & Fuljahn, A. (2013). Corporate motive and fit in cause related marketing. Journal of Product & Brand Management, 22(3): 200-207.

Moosmayer, D.C. & Siems, F. (2012). Values Education and Student Satisfaction: German Business Students’ Perceptions of Universities’ Value Influences, in: Journal of Marketing for Higher Education, 22(2): 257-272.

Siems, F.U.; Gölzner, H. & Moosmayer, D.C. (2012). Reference Compensation – A Transfer of Reference Price Theory to Human Resource Management. Review of Managerial Science 6(2): 103-129.

Siems, F.U., Bruton, J. & Moosmayer, D.C. (2010). Integrating Core Marketing Ethical Values into Relationship Marketing. Journal of Relationship Marketing 9(2): 68-82. 

Moosmayer, D.C. & Fuljahn, A. (2010). Consumer Perceptions of Cause Related Marketing Campaigns. Journal of Consumer Marketing, 27(6): 543-549.

Moosmayer, D.C. & Bode, M. (2010). A conceptual framework for management academics’ behavioural intention to influence students’ and companies’ values. International Journal of Management Education 9(1): 67-80. 

Further publications in journals such as the European Journal of Management, International Journal of Strategic Management, International Journal of Business Research, Journal of International Business and Economics, in German journals as well as in German and English monographs.

Selected conference presentations

Moosmayer, D. & Laasch, O.: Responsible Management Competences: An Integrative Portfolio for Sustainability, Responsibility, and Ethics. British Academy of Management Conference, Portsmouth, 09.09.15

Davis, S. & Moosmayer, D.: The Impact of English Medium Instruction on Management Education – Moving the Discussion Forward. Academy of Management Annual Meeting, Vancouver, Canada, 11.08.15

Moosmayer, D. & Davis, S.: Finding Common Ground? How European NGOs, Chinese NGOs, and Apple Define Corporate Social Responsibility in the IT Supply Chain. Conference on Corporate (Ir-)Responsibility and its Consequences, Ruhr University of Bochum, Germany, 20.02.15.

Moosmayer, D., Davis, S. & Prashantham, S.: Firm and NGO language in the discourse about environmental supply chain responsibility in China. Strategic Management Society Special Conference, Sydney, Australia, 7.12.14

Moosmayer, D. & Davis, S.: Game Changers? – NGO influence on the CSR vocabulary and practice of the Chinese sportswear firm LiNing. 2014 ANZAM Conference; Sydney, Australia, 04.12.14

Taking the “Advancement of Knowledge” Seriously – A Reflection on the Journal Reviewing Process. Academy of Management Annual Meeting, Philadelphia, USA, 5.8.14.

A Conceptual Framework for the Impact of Shame on Socially Responsible Behavior and Hedonic Consumption in China (with CHEN, Y.), IACMR Conference, Beijing, 19.6.14.

Sustainability Influences on Price and Profit – The Case of the Industrial Shopper in the Fishing Industry. 2014 Shopper Marketing & Pricing Conference, Stockholm, Sweden, 10.5.14.

Forging connections: How nongovernmental organizations in China are confronting the challenge of environmental pollution in supply chains. Joint East Asian Studies Conference, Nottingham, UK, 5.9.13.

Negotiating Environmental Responsibility in the Supply Chain. Academy of Management Annual Meeting, Orlando, USA, 13.8.13.

Student Perceptions of their Universities’ Value Influence and How These are Linked to Satisfaction, Academy of Management Annual Meeting, 15.08.2011 in San Antonio.

The Impact of Sound Logos on Consumer Brand Evaluation, AMA Summer Marketing Educators’ Conference, 14.08.10 in Boston.

“Geiz ist Geil!” - Societal Consequences of Consumers’ Price Perceptions in the German Retail Market, 12th Annual Pricing Conference (Fordham), 12.08.10 in Babson Park, MA.

Values in Management Research and Their Link to Management Practice, Academy of Management Annual Meeting, 10.08.10 in Montreal.

Management Academics’ Intention to Influence Values – Model Development and Evaluation, Academy of Management Annual Meeting, 11.08.09 in Chicago. Published in Best Paper Proceedings.

Beyond the Ethics Course – A Communicative Framework of Value-Oriented Academic Business Teaching, Academy of Management Annual Meeting, 10.08.09 in Chicago. . Published in Best Paper Proceedings.

Negativity Bias in Consumer Price Response to Sustainability Information, AMA Summer Marketing Educators’ Conference, 09.08.09, in Chicago.

Consumer Perceptions of Cause Related Marketing Campaigns – Relevance of Gender and Donation Size in Germany. 38th EMAC Conference, 28.05.09, Nantes.

Does being good pay off? - An application of the negativity bias to consumers’ price response to social product information, Pricing and Marketing Conference PRIMA, 13.09.07, Innsbruck.

Management academics’ value base and their intention to influence corporate values, 9th PREBEM Conference, 5.10.06, Amersfoort.

Values at Work : Management professors’ behavioral intention to influence corporate values, VIIIth IFSAM World Congress, 29.09.06, Berlin

Recent symposia and professional development workshops

Leigh, J., Forray, J, Moosmayer, D. et al.: Teaching the Principles of Responsible Management Education: Developing Resources for Educators. Teaching and Learning Conference @ AOM, Vancouver, 09.08.15

Laasch, O. & Moosmayer, D. (chairs & presenters): Responsible Management Education in Action: A Competence-Based Approach, Professional Development Workshops delivered at the Academy of Management Annual Meeting, Vancouver, Canada, 8.08.15

Moosmayer, D.C. (chair & organizer), Egri, C., *Buckingham, E., Sanders, K., Sun, J.-M., Brown, K.G. (discussant): Management Education for Chinese Learners: Different Styles for Different Settings? Competitive Symposium, delivered at the IACMR Conference, Beijing, China, 21.06.14

Moosmayer, D.C. (chair & presenter), Koehler, T. Morgan, P. & Man, T.W.-Y.: Addressing challenges in our traditional assessment formats. Workshop delivered at the TLC@AOM, the Academy of Management‘s Teaching and Learning Conference, 03.08.14

Laasch, O.(chair & presenter), Moosmayer, D.C. (co-chair & presenter), Stachowicz-Stanusch, A. (co-chair & presenter), Haertle, J., Chandler, D., Ogunyemi, A.O., Kelley, S., Gentile, M.C., Dierksmeier, C. Carteron, J.-C., McDonald, R.A.: Responsible Management Education in Action: Organizational, Curricular, and Classroom Practice. Workshop delivered at the Academy of Management Annual Meeting, 01.08.14 in Philadelphia.

Moosmayer, D.C. (chair), Egri, C., Buckingham, E., Sanders, K., Sun, J.-M., Brown, K.G. (Discussant): Management Education for Chinese Learners: Different Styles for Different Settings? Competitive Symposium, delivered at the IACMR Conference, Beijing, China, 21.06.14

Moosmayer, D.C. (chair & presenter), Hrivnak, G.A., & Man, T.W.-Y.: Enabling and Assessing Class Participation. Workshop delivered at the TLC@AOM, the Academy of Management‘s Teaching and Learning Conference, 11.08.13

Moosmayer, D.C. (chair & presenter), Waddock, S. (discussant) Wang, L., Hühn, M., Dierksmeier, C., Gohl, C.: Questioning self-interest: Addressing the hidden moral impact of management theory and education. Competitive Symposium at the Academy of Management Annual Meeting, 12.08.14 in Orlando.

Awards

MED Best Professional Development Workshop Award 2014 of the Management Education and Development Division, Academy of Management, for the Workshop “Responsible Management Education in Action: Organizational, Curricular, and Classroom Practice”.

Editorial Board Outstanding Reviewer Award 2012 by the Academy of Management Learning & Education.
Outstanding Reviewer Award 2010, 2011, and 2014 of the Management Education and Development Division, Academy of Management.

Barry Armandi Award for Best Paper in Management Education Research of the Academy of Management Annual Meeting 2009 for: “Management Academics’ Intention to Influence Values”.

Best Conference Paper Award of the Pricing and Marketing Conference PRIMA 2007, Innsbruck (A) for “Does being good pay off? - An application of the negativity bias to consumers’ price response to social product information”

Funded projects

Assessing Active Class Participation in a Sino-British Context (2012-2014) by the UK Higher Education Academy, TDG-GEN0155. Outputs:

Learning from NGO Campaigns for Sustainability in the Ningbo Textile and Apparel Industry (2012-2014). Ningbo Science & Technology Bureau’s Ningbo Soft Science Programme (Grant No. 201201A1007003). Outputs: