University of Nottingham Ningbo China
Nottingham University Business School China
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2019 Zhejiang Provincial Branding Academy International Open Class 

Wednesday, 19th June, 2019

New International Conference Center

University of Nottingham Ningbo China

 

Overview

Currently, with the rapid development of globalization and the implementation of Belt and Road Initiative, a global platform for global economic cooperation and development is being established. This platform has the theme of cooperation, openness, inclusiveness and mutual benefit. The Belt and Road Initiative has provided opportunities for Zhejiang enterprises to enhance their international awareness and promote their products in the international market. 

Let’s explore the development prospect of Zhejiang enterprises under the Belt and Road Initiative with Zhejiang Provincial Branding Academy on 19th June.

 

Information about the Open Class

Theme: The Belt and Road Initiative: Opportunities and Challenges for Companies in Zhejiang

Time: 6pm, Wendesday 19th June, 2019

Participants: Zhejiang Provincial Administration for Market Regulation, Zhejiang Machinery and Electrical Group, Zhejiang Wanli Education Group, Zhejiang Association for Brand Construction, the University of Nottingham Ningbo China, and “ZhejiangMade” enterprises 

Venue: New International Conference Centre (NICC)

Language: English (with simultaneous interpretation)

 

Agenda

Time

Activity

18:00-18:15

Opening Speeches

18:15-18:35

Professor Martin Lockett: Innovation in China

18:35-18:55

Dr. Saileshsingh Gunessee:

Chinese Companies and Brands Going Global in the context of the Belt and Road Initiative

18:55-19:15

Dr. Sathyaprakash Balaji Makam:

Changing Stereotypes of Chinese Products in the International Market

19:15-19:25

Tea Break

19:25-19:40

Dr. Belaynesh Teklay:

The Belt and Road Initiative: Opportunities and Challenges for companies in the Ethiopian Market

19:40-19:55

Dr. Juergen Seufert:

The Belt and Road Initiative: Opportunities and Challenges for companies in the German Market 

19:55-20:10

Dr. Paolo Di Giannatale:

The Belt and Road Initiative: Opportunities and Challenges for companies in the Italian Market 

20:10-20:25

Dr. K. Cohen Tan:

The Belt and Road Initiative: Opportunities and Challenges for companies in the Singapore Market 

20:25-20:40

Dr. Marina Glushenkova:

The Belt and Road Initiative: Opportunities and Challenges for companies in the Russian Market 

20:40-21:00

Q&A

21:00-21:05

Closing Remarks: Professor Martin J. Liu