Biography
Expertise summary
Wendy Hui has a Ph.D. from Hong Kong University of Science and Technology. Prior to joining The University of Nottingham she spent 2 years as an Assistant Professor in Zayed University, Abu Dhabi, United Arab Emirates.
Teaching
Undergraduate
• Introduction to Information Technology
• The Digital Economy
• Database Design and Implementations
Research
Principal research interests
Economics of Information Systems, Technology-Assisted Learning, Information Security
Recent publications
Wendy Hui, Paul Jen-Hwa Hu, Theodore Clark, John Milton, Kar Yan Tam (2008) “Examining Effectiveness and Satisfaction in e-Learning: A Longitudinal Field Study of English,” Journal of Computer-Assisted Learning (JCAL), 24(3), pp. 245-258.
Wendy Hui, Byung-Joon Yoo, Kar Yan Tam (2007/8) “The Optimal Number of Versions: Why Does Goldilocks Pricing Work for Information Goods?” Journal of Management Information Systems (JMIS), 24(3), pp.167-191.
Wendy Hui, Byung-Joon Yoo, Kar Yan Tam (2007) “Shareware Economics: How Do Uncertainty and Piracy Affect Shareware Quality and Brand Premium?” Decision Support Systems (DSS), 44(3), pp. 580-594.
Paul Jen-Hwa Hu, Wendy Hui, Theodore Clark, Kar Yan Tam (2007) “Examining Effectiveness of Technology-enabled Learning and Impacts of Learning Style,” IEEE Transactions on Systems, Man and Cybernetics, Part A (IEEE SMCA), 37(6), pp. 1099-1112.
Recent papers at Conferences, Workshops & Seminars
Patrick Hung, Wendy Hui “Software as a Service (SaaS): Security Strategy, Risk Management, Static Analysis and Assessment Tool,” IEEE International Conference on Services Computing (IEEE SCC), Honolulu, Hawaii, U.S.A., 8-11 July, 2008.
Wendy Hui, Byung-Joon Yoo, Kar Yan Tam, Vidyanand Choudhary “Impact of Income and Consumption Heterogeneity on Pricing of Bundles,” Workshop on e-Business (WeB), Montreal, Canada, 9 December 2007.
Wendy Hui, Byung-Joon Yoo, Kar Yan Tam “Shareware Economics: How Uncertainty and Piracy Affect Shareware Quality and Brand Premium,” Proceedings of the International Conference on Information Systems (ICIS), Milwaukee, Wisconsin, U.S.A., 10-13 December 2006.
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