Projects per year
Personal profile
Research Interests
Dr. Yangyang Jiang’s research interests lie in service marketing, digital transformation, sustainable development, and customer experience management.
Personal profile
Dr. Yangyang Jiang is an Associate Professor in Marketing at Nottingham University Business School China, University of Nottingham Ningbo China and a Fellow of the Higher Education Academy. She did a Bachelor’s Degree and a Master’s Degree from Renmin University of China and earned her Ph.D. at Monash University, Australia. She is ranked among the World's Top 2% of Most-cited Scientists in 2023, and is the recipient of the Zhejiang Provincial Philosophy and Social Sciences Outstanding Achievement Award and the Outstanding Research Supervisor Award. Her academic works have appeared in the Annals of Tourism Research, Journal of Travel Research, Technological Forecasting and Social Change, International Journal of Hospitality Management, International Journal of Contemporary Hospitality Management, Journal of Business Research, European Journal of Marketing, and Journal of Rural Studies, among others. Apart from working for multiple Fortune Global 500 companies in marketing and management-related functions before joining academia, Dr. Jiang worked for the Olympic Partner’s Global Hospitality Program at four Olympic Games in China, Canada, UK, and Brazil.
Teaching
- Digital Marketing
- Brand Management
Person Types
- Staff
Fingerprint
Collaborations and top research areas from the last five years
Projects
- 2 Finished
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Examining the pathways and mechanisms of digital servitization in Zhejiang manufacturing firms
1/01/22 → 31/12/23
Project: Government Funded Projects › Vertical-Zhejiang Provincial Government Funded Projects
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Research on application scenarios of Ningbo sci-tech innovation digital reform
30/11/21 → 30/11/22
Project: Government Funded Projects › Vertical-Ningbo Municipal Government Funded Projects
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A contingency-based approach to service robot design: Role of robot capabilities and personalities
Balaji, M. S., Sharma, P., Jiang, Y., Zhang, X., Walsh, S. T., Behl, A. & Jain, K., Apr 2024, In: Technological Forecasting and Social Change. 201, 123257.Research output: Journal Publication › Article › peer-review
Open Access -
Cultivating initial trust in ghost kitchens: A mixed-methods investigation of antecedents and consequences
Jiang, Y., Balaji, M. S. & Lyu, C., May 2024, In: International Journal of Hospitality Management. 119, 103727.Research output: Journal Publication › Article › peer-review
Open Access -
Social networks, network interaction and resilience of B&Bs in rural China
Wang, Y., Jiang, Y., Geng, B., Yan, Z. & Wang, X., 30 Jan 2024, In: International Journal of Contemporary Hospitality Management. 36, 2, p. 400-421 22 p.Research output: Journal Publication › Article › peer-review
4 Citations (Scopus) -
Tourism talent management: empirical research among tourism academics, practitioners, and government officials
Li, Y., Jiang, Y. & Wen, J., 2024, (Accepted/In press) In: Current Issues in Tourism.Research output: Journal Publication › Article › peer-review
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Assessing the effectiveness of environmental sustainability performance communication in tourism: mediation and moderation effects
BHATTACHARYYA, JISHNU., Makam, S. B. & Jiang, Y., Oct 2023, In: Journal of Travel Research.Research output: Journal Publication › Article › peer-review
Open Access
Prizes
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Merit Prize of 7th Yinzhou District Excellent Achievements in Philosophy and Social Science
Wang, Yi (Recipient) & Jiang, Yangyang (Recipient), Dec 2023
Prize
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Merit Prize of Yinzhou District Excellent Achievements in Philosophy and Social Science
Jiang, Yangyang (Recipient), 29 Sept 2022
Prize
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Third prize of 7th Yinzhou District Excellent Achievements in Philosophy and Social Science
Jiang, Yangyang (Recipient), Dec 2023
Prize
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Third Prize of Yinzhou District Excellent Achievements in Philosophy and Social Science
Makam, Sathyaprakash Balaji (Recipient) & Jiang, Yangyang (Recipient), 29 Sept 2022
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Youth prize for the 22nd Zhejiang Excellent Achievement Award of Philosophy and Social Sciences
Jiang, Yangyang (Recipient), 20 Dec 2023
Prize